Following up on last week’s column, we came across another reminder that if you’re not willing to be creative, someone is going to come eat your proverbial lunch.
Archive for the ‘Business Tips for Wine Shop Owners’ Category
Unless you’ve been living under a rock – and hibernating – for the past decade, you know that retail is undergoing a seismic shift brought about largely by the internet and ecommerce. What do these changes mean for your wine shop?
Have you bought a car lately? If you’re older than 40 or so, boy how times have changed. When you bought your first car, the dealer held all the cards. Now, the consumer does and dealers seem to live and … Continue reading
Anyone who refers to rosé as “summer water” is OK in our book, though the news gets less good from there. Well, good for wine consumers. Not so good for wine shops.
One of the keys to happiness and success in owning a wine shop, as with so many pursuits, is being able to tell the difference between the things you can control and those you can’t. Those you can’t control – … Continue reading
We talked last week about the value placed on peer ratings and reviews, but that was about reviews for products. You might consider tapping into that power for your wine shop and not just the wines in your shop.
Though we devote most Wednesday posts to the how-to of marketing as well as some of the concepts behind the marketing we should all be doing, sometimes it’s worth looking at marketing your wine shop from the business perspective.
Yes, they are the youngest generation of legal drinking age and you’ve probably got very little in common with them, but that doesn’t mean you shouldn’t be doing everything you can to attract them.
It might be time to re-evaluate the labels in your shop – even tradition-bound Bordeaux is making an effort to keep up with the times.
On Tuesdays, we normally offer business tips for running your wine shop business. But in honor of Valentine’s Day, we’re going slightly off script.