We talked last week about the value placed on peer ratings and reviews, but that was about reviews for products. You might consider tapping into that power for your wine shop and not just the wines in your shop.
Archive for the ‘Business Tips for Wine Shop Owners’ Category
Though we devote most Wednesday posts to the how-to of marketing as well as some of the concepts behind the marketing we should all be doing, sometimes it’s worth looking at marketing your wine shop from the business perspective.
Yes, they are the youngest generation of legal drinking age and you’ve probably got very little in common with them, but that doesn’t mean you shouldn’t be doing everything you can to attract them.
It might be time to re-evaluate the labels in your shop – even tradition-bound Bordeaux is making an effort to keep up with the times.
On Tuesdays, we normally offer business tips for running your wine shop business. But in honor of Valentine’s Day, we’re going slightly off script.
Leave it to economists to take (some of) the fun out of wine.
We’ve written before about what your job is as the owner of a small wine shop. I’ve found another short, quick read that lays out the same idea: unless your shop caters solely to the very well off, your job is … Continue reading
We talk all the time of the importance to your business of being different, but being different for different’s sake is often just plain weird. You want to be different in a way that makes a difference for your customers … Continue reading
Is “Can I Help You?” the absolute worst opening line in the retail world? Probably.
Matt Kramer’s recent piece on the Wine Spectator site gave me inspiration to sum up a wine shop owner’s job in one sentence.