Carving out a unique (at least to your market) and interesting niche is a critical part of building a vialbe retail wine business. You do want to be careful not to bite off more than you can chew, though.
Archive for the ‘How-To Marketing for Wine Shops’ Category
You’ve got to have some confidence to tell your wine shop customers that a wine you’re recommending tastes “taste like sunshine” and “tells of brighter days ahead” but that seems to have worked for at least one Brooklyn shop.
There’s no rule that says you can only sell wine as single bottles, matched cases, or whatever mixed combinations your customer chooses. You can “package” your wines in other attractive ways, as well.
If you don’t have a good stock of Kosher wines on your shelves, this might be a good week to add them.
In an era of ever-rising food awareness, would listing the ingredients that go into each bottle of wine be a good thing?
You’ve got to be pretty confident – a la the New York Times – to call a long-form article, “How to Drink Wine.” But you can still get a lot of mileage out of the idea without being nearly that … Continue reading
Here’s an idea inspired by a post on Wine Pages website in the UK. It will help your customers understand their palates while you learn more about their preferences. That’s good wine shop marketing!
An article I came across recently made the observation that with the advent of sites like Cellartracker, “we’re all Robert Parker now.” There’s some truth to this, of course, and the growing acceptance of peer reviews as a valid measurement … Continue reading
Is Amazon good for the wine business? What part of the wine business is it good for?
If you keep ‘em friendly, contests and competitions can generate a lot of buzz for your shop and a lot of excitement amongst your marketing audience.