Specifically in recommending great wine values.
Archive for the ‘How-To Marketing for Wine Shops’ Category
The greatest gift of any kind may be education – it is quite possibly the closest thing anyone has to a silver bullet for whatever societal problems are at the top of your list. But it’s also a great gift … Continue reading
No, not the Ebenezer Scrooge spirits. Whiskey, gin, vodka … Not everyone loves wine. And even though wine lovers are probably the most important part of your audience, you’re overlooking an opportunity if you don’t carve out at least a … Continue reading
100-point wines and Top 100 lists surround us at this time of year, and not just for wine. I won’t deny that they can be a helpful guide for those looking to replenish the stack of books on their bedside … Continue reading
When it comes to wine regions, everyone knows Burgundy, Bordeaux, and Napa Valley, along with a handful of other high-profile regions. Encouraging your shop customers to foray beyond the tried-and-true can benefit you on a number of levels.
I you have no marketing budget, you’re making a mistake of fairly epic proportions. If you are spending on marketing but don’t track what marketing activities are working and how well, your mistake could be much bigger.
Following up on yesterday’s post about breaking out of a rut, we have more direct marketing ideas related to differenting your wine shop.
If you haven’t created email or web copy for your wine shop about what wines go with the big meal, do so now!
Whether we like it or not, many in the US are already thinking about the holidays and holiday gift-giving, and while it would be easy to recommend the gift of wine, there are better ways to reach your best customers.
Perhaps not the “I bought a bunch of not-very-good wine and I’ve been trying to give it away ever since” mistakes. But the things you’ve learned as you’ve come to know more about wine.