Archive for the ‘How-To Marketing for Wine Shops’ Category

Wine Shop Marketing: The Beginners Seri

February 21st, 2018

You might think that offering up a “wine for beginners” course would be a waste of your time – you want established and enthusiastic wine consumers as the staple of your shop. And yet, you might find that a beginners … Continue reading

Wine Travel as Wine Shop Marketi

February 14th, 2018

The depths of winter has a lot of people planning their summer travel. Help them out by offering wine-themed travel ideas.

Can You Encourage Your Customers to Splurge and Cut Back at the Same Tim

February 7th, 2018

Encouraging your wine shop customers with a budding interest in better wines to cut back may seem counterintuitive, but it can work to your advantage. And, of course, theirs.

Wine Shop Wedding Registry: Wish I’d Thought of Th

January 31st, 2018

And when I say I wish I’d thought of that, I mean both as a marketing idea and for my own wedding registry. Not that the silver and china aren’t nice …

Your Wine Shop’s Google Business Listing and Google Pos

January 24th, 2018

If you don’t have your Google Business Listing set up, you’re missing out on a great opportunity to connect with folks who find you on Google’s results pages.

Medal-Winning Wines Win B

January 17th, 2018

No surprise that medal-winning wines command premium prices. Consumers like validation that they have good taste, and they’re willing to pay for it.

Marketing Fun with New Year’s Wine Resolutio

January 10th, 2018

Hardly anyone thinks of New Year’s resolutions as fun – too much dieting and exercise and cutting back on “bad” things that are actually a lot of fun … but if you have a little fun with wine related resolutions, … Continue reading

One More Way Wine Labels May Matt

January 3rd, 2018

It would be hard to argue against deciding what wines to stock in your shop based on how good they are. Even acknowledging the inherent bias in that approach, most of us would recognize that a shop is stronger precisely … Continue reading

How to Sell More Sparkling Wine for New Year’

December 27th, 2017

Here’s one great way to sell more sparkling wine to your wine shop customers for New Year’s Eve.

Don’t Let Your Wine Shop Customers Fall for the Exchange Sc

December 20th, 2017

We’d hope people would be too smart for this, but the promise of immediate riches – or even just cases of wine – is tough to overcome …