If you keep ‘em friendly, contests and competitions can generate a lot of buzz for your shop and a lot of excitement amongst your marketing audience.
Archive for the ‘How-To Marketing for Wine Shops’ Category
The more your wine shop customers know about wine, the easier your job is in stoking their enthusiasm. Teaching your customer how to taste wine will help them help you find what they love most. Your typical Friday and Saturday … Continue reading
We’ve written more than once recently about what your job really is as a small wine shop owner. Here’s another look at the same idea – from a marketing perspective.
How long will that bottle of wine last once you’ve opened it?
It can be hard to stick to your guns and carve out a unique, defensible niche for yourself and your wine shop. The pressure is constant to just give the people what they want. Here’s a way you may be … Continue reading
Specifically in recommending great wine values.
The greatest gift of any kind may be education – it is quite possibly the closest thing anyone has to a silver bullet for whatever societal problems are at the top of your list. But it’s also a great gift … Continue reading
No, not the Ebenezer Scrooge spirits. Whiskey, gin, vodka … Not everyone loves wine. And even though wine lovers are probably the most important part of your audience, you’re overlooking an opportunity if you don’t carve out at least a … Continue reading
100-point wines and Top 100 lists surround us at this time of year, and not just for wine. I won’t deny that they can be a helpful guide for those looking to replenish the stack of books on their bedside … Continue reading
When it comes to wine regions, everyone knows Burgundy, Bordeaux, and Napa Valley, along with a handful of other high-profile regions. Encouraging your shop customers to foray beyond the tried-and-true can benefit you on a number of levels.