You’ve got to be pretty confident – a la the New York Times – to call a long-form article, “How to Drink Wine.” But you can still get a lot of mileage out of the idea without being nearly that … Continue reading
Archive for the ‘How-To Marketing for Wine Shops’ Category
Here’s an idea inspired by a post on Wine Pages website in the UK. It will help your customers understand their palates while you learn more about their preferences. That’s good wine shop marketing!
An article I came across recently made the observation that with the advent of sites like Cellartracker, “we’re all Robert Parker now.” There’s some truth to this, of course, and the growing acceptance of peer reviews as a valid measurement … Continue reading
Is Amazon good for the wine business? What part of the wine business is it good for?
If you keep ‘em friendly, contests and competitions can generate a lot of buzz for your shop and a lot of excitement amongst your marketing audience.
The more your wine shop customers know about wine, the easier your job is in stoking their enthusiasm. Teaching your customer how to taste wine will help them help you find what they love most. Your typical Friday and Saturday … Continue reading
We’ve written more than once recently about what your job really is as a small wine shop owner. Here’s another look at the same idea – from a marketing perspective.
How long will that bottle of wine last once you’ve opened it?
It can be hard to stick to your guns and carve out a unique, defensible niche for yourself and your wine shop. The pressure is constant to just give the people what they want. Here’s a way you may be … Continue reading
Specifically in recommending great wine values.