Archive for the ‘How-To Marketing for Wine Shops’ Category

Carving Out Your Own Wine Market Niche Without Biting Off More Than You Can Ch

April 26th, 2017

Carving out a unique (at least to your market) and interesting niche is a critical part of building a vialbe retail wine business. You do want to be careful not to bite off more than you can chew, though.

Attitude, Experience, and BS in Your Wine Shop Marketi

April 19th, 2017

You’ve got to have some confidence to tell your wine shop customers that a wine you’re recommending tastes “taste like sunshine” and “tells of brighter days ahead” but that seems to have worked for at least one Brooklyn shop.

Creating Interesting Tastings and Fligh

April 12th, 2017

There’s no rule that says you can only sell wine as single bottles, matched cases, or whatever mixed combinations your customer chooses. You can “package” your wines in other attractive ways, as well.

Wine Shop Marketing – Passover Pr

April 5th, 2017

If you don’t have a good stock of Kosher wines on your shelves, this might be a good week to add them.

Is Ingredient Disclosure Good for Wine Marketin

March 29th, 2017

In an era of ever-rising food awareness, would listing the ingredients that go into each bottle of wine be a good thing?

Wine Shop Marketing by Educating Wine Shop Custome

March 22nd, 2017

You’ve got to be pretty confident – a la the New York Times – to call a long-form article, “How to Drink Wine.” But you can still get a lot of mileage out of the idea without being nearly that … Continue reading

Palate Calibration Marketi

March 15th, 2017

Here’s an idea inspired by a post on Wine Pages website in the UK. It will help your customers understand their palates while you learn more about their preferences. That’s good wine shop marketing!

Wine Shop Marketing – Peer Ratings and Revie

March 8th, 2017

An article I came across recently made the observation that with the advent of sites like Cellartracker, “we’re all Robert Parker now.” There’s some truth to this, of course, and the growing acceptance of peer reviews as a valid measurement … Continue reading

Is Amazon Good for the Wine Business? Is Amazon Good for Your Wine Busines

March 1st, 2017

Is Amazon good for the wine business? What part of the wine business is it good for?

Wine Shop Marketing – Cooking Up a Conte

February 22nd, 2017

If you keep ‘em friendly, contests and competitions can generate a lot of buzz for your shop and a lot of excitement amongst your marketing audience.