Archive for the ‘How-To Marketing for Wine Shops’ Category

More Wine Recommendations You Might Make for Thanksgivi

November 15th, 2017

The most important rule for Thanksgiving wine? Relax, it’s going to be a great day.

Wine Shop Marketing: Bracing for the Holida

November 8th, 2017

Today, we’ve got an all-star from the archives, a popular post with tips on suriving the holiday crush in your wine shop. Thanksgiving – and Christmas and New Years Eve – are just around the corner!

Wine Shop Marketing: Helping Clients Start a Wine Cell

November 1st, 2017

If you have wine shop customers who are just on the cusp of the move from enthusiastic to enthusiast, you may want to offer them a plan for building a wine cellar over time.

Sell Wine Experience, Not Wine Scor

October 25th, 2017

As sentiments of score inflation grow and consumers come to rely on trusted influencers more than market-driven ratings providers, you might reconsider the scores you’re including on your shelf talkers.

The Myth of Snobbery in Wine Marketi

October 18th, 2017

Whatever myths there are about wine, the one about wine’s mystique being a draw once people have gotten over the snobbishness is probably the most damaging.

Wine Shop Marketing: It’s Not What You Want to Sell – It’s What They Want to B

October 11th, 2017

Seems obvious to say it, but your wine shop customers may not want to buy what you think they should. That doesn’t necessarily mean, though, that the customer is always right.[/level-members] In fact, convincing customers to try something new – … Continue reading

Versatility as a Marketing Poi

October 4th, 2017

A Swiss Army knife isn’t going to replace a whole workshop full of tools, but it can certainly be a very handy and useful tool all by itself. And sometimes that simplicity – one tool to cover whatever comes up … Continue reading

Anchoring and Expectations in Your Wine Sh

September 27th, 2017

Yet another reason not to stock Yellow Tail and other mass market wines?    

Forget Wine Shop Tastings, It’s Time for Contes

September 20th, 2017

Everyone does wine tastings on Friday and Saturday afternoons because they’re still solid sales tools. But you can do better.

Consumer Insights and Data Drive Retail Wine Busine

September 13th, 2017

Today we’re going to let someone else do the talking for us. Not because I’m feeling lazy (well, maybe a little.), but because we couldn’t have said it any better ourselves.