Archive for the ‘How-To Marketing for Wine Shops’ Category

Open Minds Make for Better Wine Shop Marketi

June 14th, 2017

Do you remember the band Kiss? Face paint. Fire. Gene Simmons and his tongue. My cousin made me blind-listen to Kiss to get my true opinion, since lots of “cool” kids thought they were stupid. I won that battle – I … Continue reading

Building Your Wine Shop’s Email Marketing Li

June 7th, 2017

Yes, our inboxes are as crowded as ever, but this classic from the GSM archives underscores how foundational email marketing is to your overall wine shop marketing.

Wine Etiquette as Wine Shop Marketi

May 31st, 2017

There’s still enough mystery and intimidation built into the wine world that you can create a nice marketing initiative out of providing your customers with the information that makes them more confident wine consumers.

Keeping Your Wine Shop Clients Excit

May 24th, 2017

We all get in ruts from time to time, not just in our wine selections, but in food and in life itself, even. Here’s some advice on helping your wine shop customers stay excited about what they’re drinking.

Getting Found Online – Local Search and Your Websi

May 17th, 2017

For those of you who aren’t taking advantage of our web platform, a few recommendations for getting the most out of your website and getting found by local wine shop customers.

Forget the Wine, Buy the Lab

May 10th, 2017

Heretical advice, right? For a wine shop owner to buy based on the label rather the wine within the bottle? Maybe not so crazy, after all …

Sex Sells – Even for Wine – But Proceed with Cauti

May 2nd, 2017

No need for a newsflash here – sex sells. Always has, likely always will. But that doesn’t mean it should be the first thing you think of when you put your marketing plans together.

Carving Out Your Own Wine Market Niche Without Biting Off More Than You Can Ch

April 26th, 2017

Carving out a unique (at least to your market) and interesting niche is a critical part of building a vialbe retail wine business. You do want to be careful not to bite off more than you can chew, though.

Attitude, Experience, and BS in Your Wine Shop Marketi

April 19th, 2017

You’ve got to have some confidence to tell your wine shop customers that a wine you’re recommending tastes “taste like sunshine” and “tells of brighter days ahead” but that seems to have worked for at least one Brooklyn shop.

Creating Interesting Tastings and Fligh

April 12th, 2017

There’s no rule that says you can only sell wine as single bottles, matched cases, or whatever mixed combinations your customer chooses. You can “package” your wines in other attractive ways, as well.