The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Wine Stories Worth Sharing – March 23, 2017

March 23rd, 2017

Reading the wine list in a restaurant can give you nearly as bad a headache as overindulging in the wine you do finally select. We’ve got cures for both.

Wine Shop Marketing by Educating Wine Shop Customers

March 22nd, 2017

You’ve got to be pretty confident – a la the New York Times – to call a long-form article, “How to Drink Wine.” But you can still get a lot of mileage out of the idea without being nearly that … Continue reading

The End of Wine Experts

March 21st, 2017

We’ve written about this a bit lately, including an article on consumer ratings and reviews of your wine shop. So I was excited to see another wine business expert weighing in on the topic.

Wine Industry News for March 20, 2017

March 20th, 2017

Immigration in California, wines of New Jersey, Oregonians asking for a handout, Canada is ready for its closeup, and if Millennials aren’t changing the way you sell wine, you may not be selling wine very much longer …

Food and Wine Pairing: And Now For Something Completely Different

March 17th, 2017

We’ve spent plenty of time offering oddball pairing ideas for the fun of it – the best wine for various kinds of cake, the best wine and Halloween candy pairings, and son on – but there is a more serious … Continue reading

Wine Stories Worth Sharing – March 16, 2017

March 16th, 2017

Hangovers and thinking person’s wine, affordable Burgundy, reasons to drink more wine, and what the stars say you should be drinking this month.  

Palate Calibration Marketing

March 15th, 2017

Here’s an idea inspired by a post on Wine Pages website in the UK. It will help your customers understand their palates while you learn more about their preferences. That’s good wine shop marketing!

Peer Ratings and Reviews of Your Business, Not Your Products

March 14th, 2017

We talked last week  about the value placed on peer ratings and reviews, but that was about reviews for products. You might consider tapping into that power for your wine shop and not just the wines in your shop.

Wine Industry News – March 13, 2017

March 13th, 2017

Fighting wine counterfeiters, the perception that Pinot makes, the Riesling revolution in New York’s Finger Lakes, and who drinks more wine than we do?

Cake and Wine: The Perfect Pairing?

March 10th, 2017

Cake and wine are quite possibly the perfect food and drink pairing ever imagined. Or the worst abomination facing humanity since that old friend of Rudolphs’s …