The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Wine Stories Worth Sharing – Feb 9, 2017

February 9th, 2017

Does wine help you live longer and healthier? What does Scottie Pippen’s hair have to do with wine? Want recommendations for pink bubbles for Valentine’s Day? And are we ready for genetically modified wine?

How to Taste Wine: Educating Your Consumers

February 8th, 2017

The more your wine shop customers know about wine, the easier your job is in stoking their enthusiasm. Teaching your customer how to taste wine will help them help you find what they love most. Your typical Friday and Saturday … Continue reading

Wine Economists and Wine Snobs

February 7th, 2017

Leave it to economists to take (some of) the fun out of wine.

Wine Industry News for February 6, 2017

February 6th, 2017

The US wine market is strong. Unless it’s not. Legalized cannabis is a threat. Or it’s not. Drought and flood in California, fires in Chile.

Food and Wine Pairing: The Super Bowl

February 3rd, 2017

If you’re getting ready for the big game and are dreading an evening of beer, beer, and more beer, despair not! We have options. Here are a handful of wines to consider for pairing with the typical tailgaiting foods. We’re not … Continue reading

Wine Stories Worth Sharing: Hidden Cellars, Undiscovered Italy and More

February 2nd, 2017

Some of the stories we’ve found this week that you may want to share with your wine shop customers include a pair of wine cellars hidden beneath the Brooklyn Bridge in New York, two lesser-known wines from Italy, a winery … Continue reading

Being True to Your Wine Shop Values

February 1st, 2017

We’ve written more than once recently about what your job really is as a small wine shop owner. Here’s another look at the same idea – from a marketing perspective.

Your Job As a Wine Shop Owner, Part II

January 31st, 2017

We’ve written before about what your job is as the owner of a small wine shop. I’ve found another short, quick read that lays out the same idea: unless your shop caters solely to the very well off, your job is … Continue reading

Wine Industry News for January 30, 2017

January 30th, 2017

Worries over the wine market and wine labor, the odd economics of wine fakes and why an empty bottle can be worth $300, and a fizzy fight in Italy.

Food & Wine Pairing: Lambrusco

January 27th, 2017

Lambrusco isn’t exactly a forgotten varietal, but it is hardly a go-to wine for many people. That should change given the wide range of foods with which it pairs well.