The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

Read the articles here on the website or have them land in your inbox, whichever you prefer.

Already a member? Log in to access the complete library of articles. Or join today. (You can see sample posts on our Gallery page or get a free monthly taste if you sign up for our newsletter in the top right corner.)

Wine and Politics – (A GSM Classic)

June 6th, 2017

As we learn that normal people – meaning people not in the Washington, DC bubble – are rescheduling meetings and arranging viewing parties for James Comey’s testimony later this week, I’m reminded of an old GSM post. It got a … Continue reading

Wine Industry News – June 5, 2017

June 5th, 2017

Pesticide problems in Texas, Grape shortages and pen-name problems for Champagne, Italian wine on the Baltic, and 3D printing from an unlikely source.  

Food & Wine Pairing: Rosé and Grilled Food

June 2nd, 2017

It’s grilling season, so we keep coming back to wines that pair well with grilled foods. Surprisingly for many, rosé isn’t just for sipping poolside. It pairs with a wide range of foods.

Wine Stories Worth Sharing – June 1, 2017

June 1st, 2017

A reality check on claims of wine’s health benefits, secrets to ordering great wine, and stories about fighting counterfeit wines and ways to decapsulate your wine. I’m not even sure that’s a word …

Wine Etiquette as Wine Shop Marketing

May 31st, 2017

There’s still enough mystery and intimidation built into the wine world that you can create a nice marketing initiative out of providing your customers with the information that makes them more confident wine consumers.

Retail Wine Strategy: Competing On Price is a Mistake

May 30th, 2017

You may think you are competing on price in your retail wine shop, but your customers know otherwise.

Food & Wine Pairing: Wine is Food

May 26th, 2017

Since we jumped on the whole pairing wines with grilled foods last week in advance of the semi-official beginning of grilling season, let’s take a broader look at pairing food and wine.

Wine Stories Worth Sharing for May 25, 2017

May 25th, 2017

Stories for cash-rich, time-strapped wine lovers, lovers of natural wines, Nebbiolos, and a discussion of oak.

Keeping Your Wine Shop Clients Excited

May 24th, 2017

We all get in ruts from time to time, not just in our wine selections, but in food and in life itself, even. Here’s some advice on helping your wine shop customers stay excited about what they’re drinking.

Are You A Wine Expert?

May 23rd, 2017

As a wine shop owner, you better be a wine expert or your chances of attracting and keeping your best customers is severely limited.