The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Wine Stories Worth Sharing – March 9, 2017

March 9th, 2017

A great wine returns in Italy, pink wine makes a stand in New York, and we learn that China’s largest wine-growing region has the world’s largest shifting sand desert as a neighbor.  

Wine Shop Marketing – Peer Ratings and Reviews

March 8th, 2017

An article I came across recently made the observation that with the advent of sites like Cellartracker, “we’re all Robert Parker now.” There’s some truth to this, of course, and the growing acceptance of peer reviews as a valid measurement … Continue reading

The Business of Marketing Your Wine Shop

March 7th, 2017

Though we devote most Wednesday posts to the how-to of marketing as well as some of the concepts behind the marketing we should all be doing, sometimes it’s worth looking at marketing your wine shop from the business perspective.

Wine Industry News for March 6, 2017

March 6th, 2017

Troubling legislation in Maryland, huge harvests in Bordeaux and Washington State. Oregon may say no to pot-infused wine, and more.

Food & Wine Pairing: Comfort Foods for Shoulder Season

March 3rd, 2017

As Food & Wine’s excellent “March Comfort Food” feature points out, sometimes March is betwixt and between – not spring yet, for sure, but hardly the depths of winter. What to eat? And what to pair with?

Wine Stories Worth Sharing – March 2, 2017

March 2nd, 2017

Lots of interesting stories for you to share with your wine shop customers this week. Including two that hit our radar at the same time and which go together like peanut butter and jelly.

Is Amazon Good for the Wine Business? Is Amazon Good for Your Wine Business?

March 1st, 2017

Is Amazon good for the wine business? What part of the wine business is it good for?

Is Your Wine Shop Courting Millennials?

February 28th, 2017

Yes, they are the youngest generation of legal drinking age and you’ve probably got very little in common with them, but that doesn’t mean you shouldn’t be doing everything you can to attract them.

Wine Industry News for February 27, 2017

February 27th, 2017

Grocery shoppers in Arkansas will have to wait for wine, UC Davis won’t have to dump their students’ wine anymore, and it’s not just other wine businesses who are eying your vineyard properties.

Food & Wine Pairing: Leg of Lamb with Garlic Sauce

February 24th, 2017

From Food52, we have this delicious lamb with garlic sauce.