The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Wine Shop Marketing via Video

July 5th, 2017

If you’re not using video as part of your marketing campaign, you’re missing an opportunity to connect with a wider audience to connect more deeply with the audience you have. [level-member] Just drop any thoughts you have of “going viral.” Chance are … Continue reading

Food & Wine Pairing: Chimichurri

June 30th, 2017

If your wine shop customers are gearing up for some grill time over the holiday and want an alternative to good old hot dogs and hamburgers, a mixed grill Chimichurri might be the answer they’re looking for.

Wine Stories Worth Sharing: June 29, 2017

June 29th, 2017

A near-death experience in the barrel room, myths of winemaking debunked, wine accessories interesting enough to be worth a few extra clicks, the world’s most wanted rosés, and it may be possible to make wine in space. 

What’s Your Wine Shop’s Back Story?

June 28th, 2017

It’s hard to overestimate the value of a good back story. What’s your wine shop’s story?

Direct-to-Consumer Wine Sales Is Not Going Away

June 27th, 2017

You can stick your head in the sand as a main street retail wine shop, but that’s not going to change what’s going on above ground. Direct-to-consumer sales are here and they’re growing.

Wine Industry News for June 26, 2017

June 26th, 2017

Labor shortages and a sordid story from California wine’s past, hail hits again, beverage alcohol consumption trends worldwide, and more

Is Traditional Wine Retail Dying?

June 20th, 2017

Could be. If so, it’s a slow death, since we’re all still here and the article asking this question is something I unearthed from 2015! This isn’t a story of big box retailers, online behemoths, and supermarket chains eating our … Continue reading

Wine Industry News – June 19, 2017

June 19th, 2017

Labor issues in the US continue, France negotiants face other problems, and you can now become a Master Interpener. Think Master Sommelier, but for pot.

Food & Wine Pairing: Cru Beaujolais

June 16th, 2017

Hardly a fair headline, given the great variety of styles for cru Beaujolais, but that just means there are lots of good options.

Wine Stories Worth Sharing – June 15, 2017

June 15th, 2017

Brain health and wine, pants-less drinking, getting geeky with vines, and the countries that drink the most wine.