The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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More on Whether Wine Recommendations Matter

January 3rd, 2017

Last week, we looked at the idea that wine recommendations may  not matter any more in a world filled with apps and algorithms that tap into the wisdom of the crowd for everything from electronics to books to music to, yes, … Continue reading

Food & Wine Pairing: Bubbles for New Year’s Eve

December 30th, 2016

OK, you’re going to have to open that bottle of bubbly, whether you’re a fan of the stuff or not. So why not make it worthwhile and build a meal around it, complement it, and make it less of an … Continue reading

Wine Stories Worth Reading: Gadgets, Gimmicks, and Genius

December 29th, 2016

Here are a few fun articles to share with your wine-loving audience and end the year on a light note.    

The Greatest Wine Gift – Education

December 28th, 2016

The greatest gift of any kind may be education – it is quite possibly the closest thing anyone has to a silver bullet for whatever societal problems are at the top of your list. But it’s also a great gift … Continue reading

Do Wine Recommendations Matter?

December 27th, 2016

In an age of “user-generated content” and computer algorithms, does offering advice to your wine shop customers even make sense any more?

Food & Wine Pairing: Salad

December 23rd, 2016

Not the most seasonal of meals, salad, but that’s precisely the point. Sometimes, after a season’s worth of overindulgence, a light, bright salad is exactly the perfect meal.

Worth Sharing: Last-Minute Gifts for Wine Lovers

December 22nd, 2016

We’re down to the wire on gift giving time, so here are some ideas worth sharing with your (desperate) fans, followers and customers.

The Spirits of Christmas Present

December 21st, 2016

No, not the Ebenezer Scrooge spirits. Whiskey, gin, vodka … Not everyone loves wine. And even though wine lovers are probably the most important part of your audience, you’re overlooking an opportunity if you don’t carve out at least a … Continue reading

Making Brick & Mortar Matter in an Amazon Age

December 20th, 2016

You may feel you don’t stand a chance in an era of online behemoths, but there are advantages to being small, nimble and personal.

Wine Industry News for December 19, 2016

December 19th, 2016

From Al Gore and climate change to vandals in Italy, a less-stodgy consumer view in the US, and the on-going cork debate, we have surprisingly wide-ranging news from the wine world this week.