The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Wine Industry News for November 6, 2017

November 6th, 2017

Fires and undocumented workers, bad weather and labor disputes create (unrelated shortages), and while winemakers work on managing alcohol levels, we wonder whether that would have saved a Long Island winery from being shut down.

Food and Wine Pairing: Party Time!

November 3rd, 2017

We like Sam Sifton’s advice to get the entertaining muscle a little exercise in the lead-in to Thanskgiving and the holiday season.

Wine Stories Worth Sharing for November 2, 2017

November 2nd, 2017

Halloween exposé: is Cabernet a vampire grape? Plus, growing your own gin, sex and red wine (not necessarily in that order), wine from Lebanon, and more!  

Wine Shop Marketing: Helping Clients Start a Wine Cellar

November 1st, 2017

If you have wine shop customers who are just on the cusp of the move from enthusiastic to enthusiast, you may want to offer them a plan for building a wine cellar over time.

Finding Your Wine Tribe

October 31st, 2017

Who would you rather have as a customer in your wine shop – the casual wine drinker who buys regularly enough, but really just because wine is an expected part of every social occasion and a frequent hostess gift when … Continue reading

Wine Industry News for October 30, 2017

October 30th, 2017

More bad news from California, and new bad news from Spain and Portugal, which are dealing with their own fire issues. Also changes to interstate shipping of wine, and more on the shuttering of Amazon Wine.

Food & Wine Pairing: Sausage with White Beans and Kale

October 27th, 2017

This simple but delicious recipe, and variations on it, is a weeknight favorite in our house. And it’s good enough for a weekend meal, too!

Wine Stories Worth Sharing – October 26, 2017

October 26th, 2017

Why red wine gives you a hangover and what you can do about it. Plus, sommelier as second career, judging a wine’s cellarability, Burgundy’s secret, and more!

Sell Wine Experience, Not Wine Scores

October 25th, 2017

As sentiments of score inflation grow and consumers come to rely on trusted influencers more than market-driven ratings providers, you might reconsider the scores you’re including on your shelf talkers.

Let Someone Else Make Your Mistakes

October 24th, 2017

As Amazon announces that Amazon Wine is being shuttered, I’m reminded that it pays to let other people make your mistakes. You may not have the army of lawyers that the big boys do, and the ability to even attempt … Continue reading