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Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.
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The more your wine shop customers know about wine, the easier your job is in stoking their enthusiasm. Teaching your customer how to taste wine will help them help you find what they love most. Your typical Friday and Saturday … Continue reading
Leave it to economists to take (some of) the fun out of wine.
The US wine market is strong. Unless it’s not. Legalized cannabis is a threat. Or it’s not. Drought and flood in California, fires in Chile.
If you’re getting ready for the big game and are dreading an evening of beer, beer, and more beer, despair not! We have options. Here are a handful of wines to consider for pairing with the typical tailgaiting foods. We’re not … Continue reading
Some of the stories we’ve found this week that you may want to share with your wine shop customers include a pair of wine cellars hidden beneath the Brooklyn Bridge in New York, two lesser-known wines from Italy, a winery … Continue reading
We’ve written more than once recently about what your job really is as a small wine shop owner. Here’s another look at the same idea – from a marketing perspective.
We’ve written before about what your job is as the owner of a small wine shop. I’ve found another short, quick read that lays out the same idea: unless your shop caters solely to the very well off, your job is … Continue reading
Worries over the wine market and wine labor, the odd economics of wine fakes and why an empty bottle can be worth $300, and a fizzy fight in Italy.
Lambrusco isn’t exactly a forgotten varietal, but it is hardly a go-to wine for many people. That should change given the wide range of foods with which it pairs well.