The Grapevine

Every day, Monday to Friday, we provide valuable marketing tips, small business smarts and industry news. You also get a great food & wine pairing you can share with your customers every week.

And we'll keep you one step ahead of your customers with our "What They're Reading" feature, where we gather the week's most interesting food and wine stories from the magazines and websites your customers love most. You'll know what they want before they do!

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Food & Wine Pairing: Nebbiolo

February 9th, 2018

More great winter wine and food pairing ideas, this time from Italy.

Wine Stories Worth Sharing: February 8, 2018

February 8th, 2018

There’s no real evidence that letting your child drink wine from your glass will lead to a life of crime, but if it does don’t expect to send her a subscription to Wine Spectator. Plus, how does cork’s aging affect … Continue reading

Can You Encourage Your Customers to Splurge and Cut Back at the Same Time?

February 7th, 2018

Encouraging your wine shop customers with a budding interest in better wines to cut back may seem counterintuitive, but it can work to your advantage. And, of course, theirs.

Processes, Best Practices, and Video Training

February 6th, 2018

Getting your wine shop staff to read through a thick, thickly written training manual may be tougher than pulling teeth. There’s a better way.

Wine Industry News for February 5, 2018

February 5th, 2018

A few recent news articles that didn’t make the weekly cut but are still worth a read.

Winter Brunch Food & Wine Pairing

February 2nd, 2018

Go ahead: wake up late, lounge in bed, let the dog walk herself, and then mosey on down to the kitchen, brew up some coffee, read the paper (or at least the sections that won’t have you shaking your fist … Continue reading

Wine Stories Worth Sharing – February 1, 2018

February 1st, 2018

Kristen Bell asks kids how much their mothers like wine and we ask whether there’s a new movement among Zinfandel producers. Also, unsung heroes in Italy and unexpected rosé in the Middle East.

Wine Shop Wedding Registry: Wish I’d Thought of That

January 31st, 2018

And when I say I wish I’d thought of that, I mean both as a marketing idea and for my own wedding registry. Not that the silver and china aren’t nice …

Is the Three-Tier Wine Distribution Model Ripe for Change?

January 30th, 2018

The much-maligned – and vociferously defended – system may be due for some modernization.

Wine Industry News for January 29, 2018

January 29th, 2018