It’s tough to go wrong if you’re able to teach your customers new things that make their experience more enjoyable. [level-members]
So it goes with helping your wine shop customers understand where the wines in any particular bottle may have come from.
This recent Washington Post article does a nice job of explaining the differences between “grown, produced and bottled by,” “produced and bottled by,” and “estate grown.”
Not all of your wine shop customers will care, of course, but those that do are likely to be your best customers. It makes sense to cater to their needs, even if they haven’t yet figured out what those needs are …
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