Archive for February, 2013

What They’re Reading – Wine Spectat

February 28th, 2013

Wine Spectator this week is Bordeaux at Its Best along with a report on California Rhones. Bordeaux is a “classic vintage” with 450 wines at or above 90 points. Expect your customers to be chasing them. [level-members] Before that, there are a Smart Buys and Best Values to note from Spain and Chile, respectively: The […]

Marketing Tip – Stay Consiste

February 27th, 2013

Today’s marketing tip takes its cue from our work creating email newsletters. There’s no reason to waste time re-inventing the wheel every time you want to send an email newsletter, send a postcard, or print a promo card to give away at the register. [level-members]Think modularly and you can quickly adapt the same layout for […]

Tuesday Business Tips – PoS Syste

February 26th, 2013

If you’re still using a cash register and credit card swipe machine – or a pencil and a green eyeshade – you may want to consider an upgrade. [level-members] There are more PoS system options than ever before, and they options have all gotten less expensive even as they’ve become more powerful. Some reasons to […]

Wine Industry News – Wine Labeling Fight Heats Up, Exports Ri

February 25th, 2013

Shanken News Daily reports that U.S. wine exports were up 2.6% last year according to the Wine Institute. California continues to account for around 90% of exports. [level-members] Europe continues to be the U.S.’s biggest export market, with Canada a close second. Overall numbers in individual Asian countries are smaller, but the growth is trending […]

Weekend Food & Wine Pairing – Big Reds and Lamb Cho

February 22nd, 2013

These lamb chops are done in a really wonderful balsamic reduction. We know what you’re thinking: you want me to kill a wonderful big red with vinegar? Give it a try. I think you’ll be pleasantly surprised. [level-members] Recipe Lamb Chops with Balsamic Reduction Wine Pairing Recommendations This meal calls out for a big red. […]

What They’re Reading – Bon Appetit, Amazon.c

February 21st, 2013

Bon Appetit has just hit the stands and it’s all about soup. There’s also a “Family Dinner Primer” that’s worth a read, especially if family dinner brings to mind the stress and agitation that leads to the wrong kind of drinking … The best piece of advice they have, in our book, is [level-members]to not […]

Social Media Marketi

February 20th, 2013

Yesterday, we talked about using the company you keep to help establish trust with prospective clients. That is, cross-promoting with another local business can benefit both of you as you lend your “seal of approval” to them with your customers and they do the same for you.[level-members] But what about social media? Maintaining an active […]

Marketing Tip – Establishing Tru

February 19th, 2013

The biggest hurdle in attracting new customers is gaining their trust. Why should they trust that you’ve got their best interests at heart? Nobody else does? Why should they believe that you’ve stocked your shop with interesting wines at fair prices? If you catch them in the right mood, they may be willing to take […]

Wine Industry News – Imports Are Up National

February 18th, 2013

According to Wine Industry Insight, imports are up 11% for the year 2012 and now make up 35% of the total market. How does this breakdown compare to your sales? [level-members] We expect to see regional variations – more California, Washington, and Oregon sales on the west coast – but as smaller retailers carving out your […]