Whether you have staff or it’s just you in the shop, make sure your emphasis is on serving rather than selling. Yes, it’s tempting to squeeze every dollar you can out of every customer, but that’s short-term thinking and it doesn’t build long-term relationships. And since long-term relationships are far more profitable than any one-hit […]
Archive for April, 2013
Wine Retail 101: Serve Don’t Se
April 2nd, 2013Sustainable Wine Packagi
April 1st, 2013With Fetzer’s recent announcement that they are expanding their single-serve PET-packaged wines, this seems a good time to revisit the sustainable packaging question. Glass bottles, being the heaviest of the options, do have the biggest eco-footprint when all factors are considered, but it’s really the transportation costs that kill them. On all other scores, they […]