Your customers may still call it “champagne” but more and more of them are buying Spanish sparklers. [level-members]
According to Shanken, imports of sparkling wines have jumped 50% in the past three years. Spanish wines are still don’t command as big a share of the sparkling market as Italians do, but their growth has been impressive: 40% over the past five years.
Cavas still lead the way, but the Moscatos are seeing the more impressive growth. Prices at retail are typically reasonable, which doesn’t hurt, and offers another reason to increase the breadth and depth of your Spanish sparklers. [/level-members]