Premium Scotch is leading the way in the U.S. as Scotch growth booms. The growth measured in dollars ($611 million) nearly tripled the growth in volume as more and more labels market their premium and ultra-premium brands. [level-members]
The high end offerings include Johnny Walker Black and Johnny Walker Platinum to join the venerable Johnny Walker Blue. Other labels have followed suit.
Single malt whiskeys have doubled in popularity since 2000 and now make up 15% of the market.
You might consider featuring more interesting bottlings that your customers may be looking for and that aren’t likely to be in every shop in your area. [/level-members]