2014 should not be the year of the same old, same old. Break out of your comfort zone and encourage your wine shop customers to do the same. [level-members]
There’s been a lot written most recently about this concept – this New York Times piece just caught our eye – and though articles like this are pretty standard stuff this time of year, it is an idea worth remembering.
This isn’t something to do in a cynical, let’s sell more wine kind of way. It should be done in the spirit of sharing new experiences. We’ll dive into how this benefits you next week in a related post, but suffice to say that you need to be thinking long-term here.
Enjoy those new bottles.