The Grapevine

Food and Wine Pairings – Adventurous Drinking

January 10th, 2014

2014 should not be the year of the same old, same old. Break out of your comfort zone and encourage your wine shop customers to do the same. [level-members]

There’s been a lot written most recently about this concept – this New York Times piece just caught our eye – and though articles like this are pretty standard stuff this time of year, it is an idea worth remembering.

This isn’t something to do in a cynical, let’s sell more wine kind of way. It should be done in the spirit of sharing new experiences. We’ll dive into how this benefits you next week in a related post, but suffice to say that you need to be thinking long-term here.

Enjoy those new bottles.