I have to admit, I double checked the data on this post, expecting to see “April 1.” [level-members] But it’s no April Fools gag. And this piece isn’t about mixing in just the right amount of cab franc and merlot to make the perfect Bordeaux-style blend … No, what we’re talking about here is a […]
Archive for February, 2014
What Your Wine Shop Clients Are Reading: “Blended” Win
February 6th, 2014Wine Shop Marketing: Have More F
February 5th, 2014Following up on last week’s post about educating and entertaining your wine shop clients, here are more ways to take advantage of the good vibes most people feel toward your product. After all, they are frequently enjoying the wine they buy at family celebrations, fun with friends and other good times. [level-members] Not that I’ve […]
Wine Shop Shelf Stocking: How Much Choice is Too Mu
February 4th, 2014There’s ample scientific evidence that too much choice is as bad or even worse than too little. What does that mean for independent wine shop owners? It means being thoughtful about how you stock your shelves. [level-members] More than anything, consider the reality that you can’t be all things to all people. And unless your […]
Retail Wine Industry News: Tawny Port: The Next Big Thin
February 3rd, 2014If you’re not stocking a selection of Tawny Ports, now may be the time to start. [level-members] Long considered by consumers to be less desirable than their ruby counterparts, tawny ports are getting a bit of a push from their producers, particularly in the US. A wave of acquisition and consolidation is helping to push […]