The Grapevine

Bourbon Prices Rise With Bourbon’s Fortunes

September 2nd, 2014

Bourbon’s popularity has risen and now pricing is following suit. [level-members]

According to Shanken Daily, Bourbon makers are flush with cash as they’ve taken advantage of the trends to introduce new, upscale products and increase pricing. For example, while Jack Daniel’s flagship product was essentiallly flat, their Tennessee Honey product grew by more than 10% last year with that trend continuing in 2014.