The Grapevine

Retail Wine Industry News: Selling to Millenials, Wine Market Growing, Club W on Facebook

October 27th, 2014

This week’s news roundup includes a piece on marketing wine to Millenials, growth of the wine market overall, and Club W and it’s advertising on Facebook. [level-members]

Selling Wine to Millenials
If you’re selling wines to Millenials, the 20-somethings of today, it can’t hurt to have zombies in your corner. So found Chateau Diana, based in the Sonoma Valley, who has been selling Zombie Zin for about eight years.

That’s an attention-getting label … Read the full article here.

Wine Market Growth
More folks are drinking wine these days and interest in learning more about what they’re drinking is on the rise, as well. Read the full article here.

Club W on Facebook
Not surprisingly given my web surfing habits, but Club W has targeted me on Facebook as a potential customer. It’s an interesting looking home page with plenty of social proof – “As seen on Today, Tech Crunch, The New York Times, etc.” – but it also comes across as more than a little promotional and sale-y. The 6-step taste profile survey is interesting, as well. And I’m sure it’s incredibly accurate … Have a look. It’s the kind of site that is meant to appeal to those folks cited above – new to wine and eager to learn. Most bottles seem to be priced around $13.