Marketing matters for wine shops as for most retail businesses, but one area of marketing that’s often overlooked is generating good word of mouth from your customers. [level-members] Word of mouth is all about getting those customers who like your shop (or they wouldn’t be shopping there) to LOVE your shop. You want them to […]
Archive for November, 2014
Word of Mouth Marketing for Wine Sho
November 26th, 2014Your Next Wine Shop Assista
November 25th, 2014Is this your next wine shop assistant? Never complains about having to close. Or open, for that matter. [level-members] Never needs winding, either. Though your electric bill might take a hit from the recharging … As retail becomes more and more about experience, an assistant like this might be less about cost cutting and more […]
Climate Change and Wine Producti
November 24th, 2014With hailstorms and flooding and earthquakes hitting major wine growing regions recently, it’s hard not to wonder about what impact climate change might have on the wine industry. [level-members] There are vintners who are hedging their bets and buying property further north than typical wine growing regions. (Or, as in the case of this Australian grower, further […]
Food & Wine Pairings: Time for Something Lig
November 21st, 2014Yes, winter’s bite is just beginning to be felt in many parts of the country, but we’re also staring down the barrel of the year’s biggest week of overeating. (For most of us …) Here are a few options for eating a bit lighter this weekend in advance of caloric onslaught. [level-members] How about a […]
What Your Wine Shop Customers Are Reading: Thanksgiving Pr
November 20th, 2014This week and weekend, your wine shop customers will have one thing on their minds: traffic. Once they’ve come to terms with that, they’ll be thinking about food and wine and what to serve or bring for the big day. Here’s where you can help out. [level-members] Two quick hits from the New York Times […]
A Fun Way to Educate Your Wine Shop Custome
November 19th, 2014The more your wine shop customers know, the more comfortable they’ll be talking about wine. And the more comfortable they are, the more they’ll enjoy drinking wine. And the more wine they drink, the more wine they’ll buy. [level-members] It’s not secret that we’re in favor of educating your customers and becoming known as a […]
Contingency Planning: Communicatio
November 18th, 2014Planning for the inevitable communications outages in your wine shop can make the difference between a business-threatening disaster and mere inconvenience. Here’s what to think about. [level-members] It’s happened already and you know it’s going to happen again. And yet, if you’re like most small business owners, you aren’t really doing much more than sitting […]
Wine Industry News: New York Honored, Merlot Assessed, Bar Tabs Examin
November 17th, 2014This week, we have a look at how Merlot is doing 10 years after the movie Sideways, we learn of an industry honor for New York State, and we take a look at on-premise markups. [level-members] First, Wine Enthusiast named New York state “Wine Region of the Year.” The award will be presented at the […]
Food & Wine Pairings: Italian Wines & Red Me
November 14th, 2014Today’s pairing advice takes us to Italy in the company of gladiators … [level-members] Well, in the company of Gladiator Wine Distribution, a distributor of Italian wines. Their recent blog post includes a great range of suggestions and recommendations for pairing wines with a full range of meats. In spite of the title, they actually […]
What Wine Shop Customers Are Reading: Thanksgiving Win
November 13th, 2014What your wine shop customers are probably reading about this week (and next) is Thanksgiving. (Unless they’re not reading at all, since that’s about the only other choice this time of year.) Here are a few of the themes they’ll be thinking about. [level-members] Some of your customers will be thinking about affordable wines to […]