Sell more wine by not trying to sell so much damn wine. Instead, give away great ideas. The wine sales will follow. [level-members] That’s a pretty stark way of stating that marketing has to be more about your audience and their needs than you and your needs. The way to their wallets is through their […]
Archive for November, 2014
Sell More Wine with Less Wine Selli
November 12th, 2014Wine Shop Business Tips: Don’t Do Too Mu
November 11th, 2014There’s the temptation as a small business owner to do it all yourself: it’s fast, easier than explaining yourself, and anyway, who’s going to do the job better than you? [level-members] No-one is going to do the job better than you – until you don’t do the job at all. No, you’re not likely to do […]
Wine Industry News: Global Market Research, WS Top T
November 10th, 2014The unavoidable Wine Spectator Top Ten is here in advance of their Top Wines of 2014 issue. And a very pricey market research report is interesting enough to comment on, if not to purchase outright. [level-members] Global Wine Market Report First, the market report, which is from Fast Market Research and which is available to […]
Food & Wine Pairings: Really Bad Combinations to Avo
November 7th, 2014Usually on Fridays, we focus on really great food and wine pairings, frequently with recipes to match. Last week we couldn’t resist the obvious Halloween pairing: wine and candy. This week, it gets worse, literally: really bad food and wine combinations that you should encourage your customers to avoid at all costs. They’ll thank you […]
Debate on Wine in Popular Culture, NY Times Wine: Rio
November 6th, 2014The New York Times begins a point/counterpoint debate about wine in popular culture (as depicted on TV); and the Times features Rioja in its wine course. [level-members] If you’re a fan of the popular TV shows Scandal or The Good Wife, you’ve probably cheered the frequent cameo roles that a glass of red wine often […]
Making Your Wine Shop Marketing More Person
November 5th, 2014Everyone loves to be treated like a star – given the best table in a restaurant, whisked to the front of the line anywhere … Is there a way to do that with your marketing? [level-members] There is and it’s called personalization. Your customers are clamoring for personalization. An easy example is your email marketing. […]
Is Wine Industry Advertising Ineffectiv
November 5th, 2014Here’s an interesting article on the state of the wine industry and its marketing. It’s from the UK, so not 100% applicable to the US market, but still worth a read. [level-members] You’ll find the full article here, and my take is below. Sir John Hegarty is an “advertising guru turned wine producer” and it’s […]
Retail Wine Industry News: November 3, 20
November 3rd, 2014Amazon keeps coming at small wine retailers, Portuguese wine is increasing its US market share, and California harvest looks promising. [level-members] California Wine Crop According to Shanken News Daily, the USDA forecasts that California’s wine harvest this year will be 3.9 million tons, the third largest crop ever, though it is an 8% decrease over […]