I’m willing to bet that you can spot a salesperson walking through the door of your wine shop before his or her second foot is over the threshold. But have you worked on that skill to help you figure out what your actual customers might be telling you? [level-members]
Being able to read different kinds of customers is key to being able to make the happy by meeting their needs immediately. So it’s important that you and your staff can tell the difference between the harried parent who wants to get in and out before something gets broken and couple who are taking their time to see the breadth of your stock. As you develop this skill you’ll be able to pretty accurately gauge whether the customer is experienced, intimidated, or somewhere in between.
Remember that newer employees won’t have developed this skill, necessarily, and should be helped along. The importance of customer experience in retail shops today can’t be overstated. Making sure you and your staff pay attention to the subtle (and not-so-subtle) clues your customers give you is a big part of delivering a satisfying customer experience. [/level-members]