The Grapevine

Marketing Wine to Millenials

January 12th, 2015

We’re all getting older and there’s no avoiding that. But we should be trying not to let our client base age. That means appealing to younger wine drinkers as they’re beginning their wine discovery. [level-members]

One way to do that is to adopt some of the ideas that Tasting Room by Lot18 is using. It’s a big hit amongst the younger, Millennial┬áset. Check out their site to see their tasting plan – and guarantee. You can also read more at PopDust. Hard to argue that this is “serious” wine exploration, but if it helps introduce new people to the world of wine, we’re all for it.