Archive for February, 2015

Food & Wine Pairing: Sheperd’s Pie & Super Tusca

February 13th, 2015

Since we were talking about affordable Super-Tuscans yesterday, that’s the route we decided to go with our pairing this week. [level-members] We found a popular and well-reviewed sheperd’s pie recipe from Alton Brown that looks like it will work well with the right Super Tuscan. It’s not too complex a recipe, but a good weekend […]

What Your Wine Shop Customers are Reading: Epicurious, Et

February 12th, 2015

A few ideas for content that will be of interest to your wine shop audience this week: Super-Tuscans, Italian wines more generally, and red-wine headaches. [level-members] First, from Epicurious, we have the “TOP 5 AFFORDABLE SUPER-TUSCAN WINES.” We’ll add a bit of a disclaimer. $12 is pretty affordable for most wine buyers. $80, not so much. […]

Wine Shop Marketing Tips: Social Selling, Part

February 11th, 2015

Last week, we began our look at social media as a marketing tool. This week, we’ll dive a bit deeper and look at social media as a tool to stay top of mind with existing customers. [level-members] We’ve spoken in the past about customer experience, with those conversations focused more on the experience of being in […]

Encourage Action in Your Wine Sh

February 10th, 2015

Getting people to take action isn’t always easy, but it’s an important part of keeping your wine shop profitable. Here are some ideas both online and in the shop that will help. [level-members] First some great news for smaller shops: having the enormous breadth of choice that many larger shops have isn’t necessarily a good […]

Wine Industry News: “Gateway” Wines Losing Grou

February 9th, 2015

Given the immediate association that “gateway wines” has with “gateway drugs,” maybe it’s a good thing they’re losing ground … (Though not if you’re a wine producer or retailer.) [level-members] In this case, the gateway is the lower priced wines that tend to attract those just beginning to explore wine. And what they’re losing ground […]

What They’re Reading – Wine Sno

February 5th, 2015

Another interesting tidbit you can share with your wine shop audience via social media, email newsletter, or even when they walk through the door. [level-members] Wine has a reputation in some corners of our country as being a snobby drink. In the movies and on TV, your average salt of the earth, working-class, everyman is […]

Wine Shop Marketing Tips: Social Selling, Part

February 4th, 2015

As promised last week, we’re going to spend the next few weeks looking at increasing your business one of two ways: by getting more customers, or getting existing customers to buy more. Let’s start with getting more customers. [level-members] We live in a social world. The vast majority of our customers are connected to their […]

Wine Industry News: Oregon Wines on a Winning Stre

February 2nd, 2015

The latest according to Shanken News Daily is that Oregon wines, driven by their premium image, are growing quickly. [level-members] Between 2010 and 2013, volume rose 39% to 2.7 million cases sold, according to data from an Oregon Wine Board study. Interestingly, 90% of Oregon wines sell above $11 per bottle, quite a bit higher […]