It’s not just your spouse who wishes you’d listen more; your bottom line would love it, too. [level-members] “Listening” isn’t just about spouses (or parents of teenagers) feeling ignored. It’s a popular topic in boardrooms, as well. The proliferation of social media and other “big data” sources has made it easier than ever to listen […]
Archive for March, 2015
Wine Shop Management: Listeni
March 17th, 2015Absinthe, Rum, Cider, and Keeping it Re
March 16th, 2015This week’s industry news includes info on the old, the new, the best, and more. [level-members] First, absinthe, that favorite of tipplers in the 1800s – and such notable 20th century imbibers as Hemingway – is making a comeback. Don’t go clearing shelf space just yet, though. Total sales around the world are about 20,000 […]
Food & Wine Pairings: Breakfa
March 13th, 2015You already know where we’re going with this: straight to the Champagne and other sparklers. But wait, there’s more … [level-members] Don’t forget that rosés, both still and sparkling can be perfect for festive brunch, and that lighter sparklers like Prosecco and Cava are a great accompaniment, too. And here’s a delicious, sophisticated pancake recipe […]
Renaissance Wine Men: Content Ideas for Your Wine Shop Custome
March 12th, 2015Given how far we’ve come since the Renaissance, I always find it curious how eager people are to become Renaissance men and women. Here’s a somewhat cheeky look at helping your wine shop customers learn more about wine. [level-members] The Modern Day Renaissance Man website claims to cover “Everything the Modern Man Should Be, Do, […]
Wine Business & Marketing: Drizly, Part T
March 11th, 2015On Monday, we posted some thoughts about the on-demand delivery services that are partnering with local wine shops to win the hearts of “I want it now!” consumers. As you’d expect, there are supporters and detractors of the new services. Here is some additional information to help you decide. [level-members] From the perspective of small […]
Trends in Retail for Wine Shop Owne
March 10th, 2015You may have noticed that for large, corporate retailers – the big box stores, for example, retail is more and more about experience and entertainment. Here are a few trends you might keep an eye on and consider adopting as they become more accessible to Main Street businesses. [level-members] Searchable Shop Just like shopping websites […]
Wine Industry News: Driz
March 9th, 2015If you’re not offering delivery, you may want to reconsider that choice. And if you are offering delivery, you may want to up your game. Specialty services are beginning to part with local shops to offer the delivery options consumers want. [level-members] Shanken News Daily recently reported on Argonaut Wine & Liquor in Denver bringing […]
More Winter Food & Wine Pairin
March 6th, 2015It seems we just can’t get this winter behind us, even with Daylight Savings Time staring us in the face. (Remember, you’ll wake up an our later than you think on Sunday morning …) Here are some recipes you might try to give winter one last kick toward the curb. [level-members] The Food Network site […]
Content Ideas for Your Wine Shop Customers – Wine-Related Gif
March 5th, 2015No, it’s not the holiday season or even Valentines Day, but it’s always a good time to suggest wine-related gifts to wine lovers. [level-members] This post from The Mindful Shopper includes 30 gift ideas you can suggest to your wine shop customers, whether in the shop, via your email marketing campaign or social media. (Ideally, […]
Wine Shop Marketing: Customer Questions – Pure Go
March 4th, 2015Those questions you field a dozen times a week – sometimes a dozen times on a Saturday afternoon? They aren’t annoying. (OK, perhaps they’re a little annoying.) They are pure business-building gold. Here’s how to use them. [level-members] I’m sure some small percentage of questions you’re asked in your shop are meaningless – someone simply […]