The Grapevine

Wine Apps: Friend or Foe?

July 7th, 2015

Delectable hit our radar not that long ago, and it keeps popping up – and with increasing frequency. At first glance, it’s clearly a threat to local wine shops with its ordering and delivery capabilities, but it’s not something to ignore. Here’s why. [level-members]

At its core, Delectable – and similar services like Vivino – is a social media platform. People share what they’re drinking, what they like, what they don’t, and what foods it paired well or poorly with.

For that reason alone, the app should be installed on your phone. There’s a real treasure trove of information available to you. And, if you’re comfortable participating with some regularity, the opportunity to gain additional fans. There’s no way to guarantee that those fans will be “geographically desirable” so they may not lead directly to sales, but the combination of insight and exposure make these apps worth investing your time in.

It’s also a good idea to keep an eye on competitive threats like these apps …