Napa Valley’s evolution from “purists to tourists,” how the US wine market looks from New Zealand, and how Bordeaux futures look for the 2014 vintage. [level-members] As the wine industry has grown in northern California there’s been a progression, of course, from the small time to the big time. Not everyone thinks the progress has […]
Archive for August, 2015
Wine Industry News for August 17, 20
August 17th, 2015Pairing Food with Sauvignon Bla
August 14th, 2015From Panzanella to chicken or pork chops, there’s a Sauvignon Blanc out there to match what your wine shop customers are cooking. [level-members] Our mention of a Smart Buy Sauvignon Blanc in our piece yesterday about the latest issue of Wine Spectator got us in the mood to uncork a bottle of the white stuff. Here are […]
What Your Wine Shop Customers are Reading – 8/13/
August 13th, 2015Wine Spectator for 9/30/15 is ll about fish and wine, with reports on 2012 white Burgundy and 2013 California Pinot. [level-members] The coffee column consists this issue of cool coffee drinks. So you may have more than the usual requests for Kahlua, Drambuie, and Grand Marnier. The Savvy Shopper includes Astrolabe Sauvignon Blanc Marlborough Province […]
Wine Shop Gift Car
August 12th, 2015If you aren’t offering them, you’re missing out on a real opportunity. [level-members] Gift cards are a great way for people to buy something for that person “who has everything.” It’s not uncommon for someone who knows little about wine (or guitars or cycling gear or …) to be shopping for someone who is really […]
Authenticity and Meaning in Retail Wine Sal
August 11th, 2015More and more consumers are choosing the products and experiences they consume based on their desire for something meaningful. How are you providing that? [level-members] While it’s easy to dismiss as shallow a movement that seeks meaning in consumerism, the move toward quality and authenticity is certainly a move in the right direction for small […]
Wine Industry News – Washington Harvest, Randall Grahm’s Next Big Thi
August 10th, 2015Randall Grahm, founder of Boony Doon, has a new project underway. And the harvest in Washington State is underway, as well – historically early. [level-members] Not content to talk about terroir and his philosophical approach to winemaking, Randall Grahm has started a project – currently seeking crowd funding – to create grape varietal hybrids that […]
Food & Wine Pairings: How to Pa
August 7th, 2015We’re going to turn address this over the course of a couple of Friday posts to help folks perhaps feel more comfortable pairing on their own. [level-members] Let’s break this down and talk about the wine first. Rather than trying to master the whole idea at once, let’s concentrate on the wine first. Since pairing […]
What They’re Reading: Content Ideas for Wine Shop Social Med
August 6th, 2015Our weekly gathering of interesting content you can share with your wine shop customers. [level-members] For your wine shop customers who are regretting their decision to make yet another family pilgrimage to Orlando, there’s this “tree to bottle” eco-tour in Spain that traces the trail of wine corks from farm to table, so to speak. […]
Efficiency in Your Wine Shop Marketi
August 5th, 2015One of the biggest complaints we here from our customers is that they don’t have time to do the marketing they want to do. There’s no question we’re all pressed for time, but part of the problem can be solved by being more efficient and thoughtful in creating the process you using in your marketing. [level-members] […]
Worth Reading for Wine Shop Owners: Retail Blogs
August 4th, 2015Here’s another in our continuing series of blogs worth reading for wine shop owners. [level-members] The Retail Doctor blog is written by Bob Phibbs, a retail-industry veteran with a load of insights for retail businesses big and small. You’ll find short articles with great insights on everything from sales and marketing to customer service and […]