That’s how the old saying goes: the customer is always right. But is that really the case? [level-members] Yes and no. Certainly, you have to train your staff – and yourself – to recognize that the customer is always first. Yes, you can stop typing mid-text, and you should. Same for personal phone calls of all […]
Archive for September, 2015
Retail Wine Business: Is the Customer Always Righ
September 15th, 2015Food & Wine Pairings: Côte Rôt
September 11th, 2015Since we were talking about Côte Rôtie yesterday, I went looking for some food pairings ideas. The first thing i came across was most interesting … [level-members] I’ll provide the link, but fair warning: even the author admits the meal described is not for the faint of heart. And heart is the operative word, since […]
What They’re Reading: Côte Rôt
September 10th, 2015Here’s something interesting your wine shop customers might be reading – or that you can turn them on to: a brief history of Côte Rôtie. (With a brief lesson in the economics of wine pricing.) [level-members] From Erin Scalan on the Vinography.com website, we get a quick lesson in an under-appreciated wine region and its […]
Make Your Customers Better Wine Drinke
September 9th, 2015We’ve spent some time recently talking about how educating your customers can benefit your business: passionate and knowledgeable fans are more devoted to your product. Here’s another take on helping your customers “get better at wine.” [level-members] The best part is that it doesn’t have to be prissy, elitist, or snobbish. (Though that’s always a […]
Retail Blogs Worth Reading – Retail Technology Tren
September 8th, 2015In our continuing monthly series of retail blogs worth reading, we bring you Retail Technology Trends. [level-members] Though based in Canada, and therefore including some content with little interest for retailers here in the US, the subjects covered here are usually universal enough to be a worthwhile read for any retailer. Recent articles have covered […]
New World Wines vs. Old: Pairing Ide
September 4th, 2015Yesterday, we discussed the idea of educacting your wine shop customers and used as an example, helping them understand the difference between Old World and New World wines. What better way to really drive that point home than to provide them with Old World vs. New pairing menu ideas?! [level-members] And rather than reinvent the wheel, […]
New World Wines and Old World Win
September 3rd, 2015Following up on our piece yesterday about an educated consumer being your best customer, we thought we’d offer this new world / old world wine primer. [level-members] The great thing about taking an educational tone is that if you plan things out well, you can appeal both to folks who want the “executive summary” and those […]
Wine Shop Marketing: Educating Your Clien
September 2nd, 2015“An educated consumer is our best customer.” If that quote is familiar you’re probably of a certain age and from a certain part of the country. It was the advertising tag line for Syms, a discount clothing retailer. It’s also a great concept for wine shops. [level-members] The more consumers know, the more comfortable they […]
Amazon Wine Begins Local Delivery Servi
September 1st, 2015It’s only in a limited area – the Seattle market – but retail giant Amazon is rolling out delivery of beer, wine and liquor as part of its Prime Now delivery service. [level-members] Clearly that’s not a direct threat for most of us, who are outside the Seattle area, but it does now seem a matter of […]