Archive for October, 2015

Halloween Candy Wine Pairing Gui

October 30th, 2015

What’s better than encouraging your wine shop customers to do things they already love doing? And what do people love to do more than eat candy and drink wine?  [level-members] OK, most of us don’t enjoy doing both of those things together, but then, Halloween comes but once a year … clearly, this isn’t a […]

What They’re Reading – Wine Spectator and New York Times Values Li

October 29th, 2015

Weighing in with articles from two heavyweights this week: Wine Spectator’s 11/30/15 issue and a recent article from the New York Times on great value wines for around $20. [level-members] WS starts with a bang. The cover line is “FBI – open the door!” Wine fraud may be a huge problem, but it isn’t a problem […]

Content Ideas for Wine Shop Marketi

October 28th, 2015

Publishing a steady stream of valuable content is a great way to marketing your wine shop. Coming up with fresh content ideas isn’t always easy; here’s a way to help make it easier. [level-members] Rather than sitting down every day in front of a blank screen trying to decide what to write about, decide on […]

Personalization for Wine Shop Retaile

October 27th, 2015

One more piece of evidence that local retail is doing something right. [level-members] Well, at least local retailers have the potential to do something right. That something is providing personalized service. The other day, a local retailer delivered to my house a bottle of scotch for my birthday. (It was one of those “ends in […]

Wine News from the UK (and Champagne), Boston, and California – 10/26/

October 26th, 2015

Can the English beat the French – at wine?! Wine Expo Boston in 2016. Rebuilding a storied California winery. [level-members] First, Entrepreneur Magazine tells the story of Silver Oak Cellars, which suffered incredible losses in a 2006 fire and has since rebuilt. Most interesting is the way the management team viewed the setback as a […]

Cabernet & Pork Tenderloin – Food & Wine Pairi

October 23rd, 2015

With the weather cooling down in earnest now, it’s time to look at some comfort food pairings. Pork tenderloin is a favorite in our house. [level-members] We almost always grill tenderloin – it’s a great way to get a nice sear without overdoing it – but this recipe for broiled tenderloin from Touring And Tasting is […]

Earthquakes and Wine, Affordable Burgun

October 22nd, 2015

One of the more interesting wine stories we’ve come across recently, and one of the oldest stories in the wine world. [level-members] The old story is that Burgundy is expensive. Good years, bad years, it’s always pricey. But in the vein of making lemonade from lemons, there are those who believe that the high prices […]

QR Codes for In-Shop Marketi

October 21st, 2015

While QR codes aren’t exactly the next big thing anymore, can be a great addition to your in-store marketing. Here are a few ideas for using them. [level-members] First, if you don’t know what a QR code is, look below. If you point your mobile phone at it – with a QR code app fired up […]

Keeping Your Wine Club Members Hap

October 20th, 2015

If you don’t have an in-shop wine club for your retail store customers, you should. And keeping them as club members is a matter of keeping them excited and happy. [level-members] A few secrets to a successful retail-store wine club include: Make Them Feel Special If anyone can walk in off the street and get […]

Wine Industry News – 10/19/

October 19th, 2015

A follow-up to our “weed wine” news from last week, and a bold prediction for the 1015 Oregon vintage. [level-members] We wrote last week about the latest offshoot of the legalized cannabis industry, “weed wine,” which isn’t exactly what it sounds like, but isn’t exactly any thing else, either. Now we have information, courtesy of […]