Packaging matters, so whether you like it or not, your wine shop customers are going to be influenced by labels. Even if they’re in French, Spanish, Italian or some other language the customer doesn’t speak. [level-members]
Which is why, in an era of focus-group testing cute character and calculated “personality,” it’s nice to see the labels of Between Five Bells.
The labels range for data visualization projects that are beautiful to behold and, for data geeks, swoonworthy, to more whimsical drawings that include notes like, “For no other reason than to be delicious.”
Have a look here at a collection of Between Five Bells labels, and share with your fans and friends. (And if you’ve got sway with any wineries, encourage them to let their hair down a little.)