Here are a few ideas for sharing with your wine shop customers to get them in the mood for the weekend. [level-members]
First, for the frequent flyers among your fans, Business Insider offers some insight into why wine tastes different whey you fly. The article quotes Delta Airline’s Master Sommelier Andrea Robinson:
“Your senses are dulled at altitude, making it difficult to appreciate the complex scents and flavors wine has to offer,” she said. “In addition, the lower atmospheric pressure — versus tasting on land — means those flavor molecules are jetting past your sensory receptors so fast, you miss a lot.”
The full article is available here. Who knew your sense of salty and sweet can be dimmed by as much as 30% when flying?
Pinot fans – and maybe Pinot haters, too – might find the Wall Street Journal’s article more interesting. It in, the Lettie Teague goes on the hunt for tasty Pinots under $40. (Proving, if nothing else, that “affordable” is a relative term.)
The subhead doesn’t sound promising, since it says that the author finds “several.” That doesn’t sound like many, given the huge number of Pinot bottlings in the U.S.