Archive for December, 2015

More Ways to Open Wine Without a Corkscr

December 31st, 2015

Just in time for New Year’s Eve hilarity, more ways to open your wine bottles without a corkscrew. [level-members] With all the tools involved, it’s hard to imagine a corkscrew wouldn’t be somewhere close by …  Click above or click here for the full article.  Happy New Year to one and all! [/level-members]

How Does Your Wine Shop Tast

December 30th, 2015

And how does it smell? There’s a growing body of research in marketing that places greater importance on the “secondary” senses – senses other than sight and sound. [level-members] In fact, there are even conferences being organized to help marketers understand the implications and how to address the issue. Not that it’s a new issue – how […]

Wine Shop Business Tips – New Year’s Party Editi

December 29th, 2015

It might be a little late to put in an order for the last-minute rush, but we’re going to break routine here and off some New Year’s Eve and New Year’s Day party ideas. Specifically, sparklers you can suggest your clients pour and ways they can encourage the behavior they want at their holiday parties. [level-members] […]

Wine Industry News: 12/28/

December 28th, 2015

Are we moving closer to easier direct-to-consumer shipping from state to state? What can we learn from a marketing-driven wine? [level-members] First, in a development that Tom Wark calls a “Christmas Miracle” on his Fermentation blog, New York Governor Mario Cuomo vetoed a bill – a good bill – to get something better. The bill would […]

Worth Sharing: Can a Penny Really Save Your Win

December 24th, 2015

If you believe everything you read (please don’t), saving a bottle of wine gone bad is as simple as pulling that unwanted penny out of your pocket. Does it really work? [level-members] A bit of fun for the holiday eve. This meme has been making the rounds this month. We’ve heard it on morning shock-jock […]

Discussing the Health Benefits of Wine in Your Marketi

December 23rd, 2015

Handled intelligently, the health benefits of wine can be a nice topic for discussion. Your audience is probably pretty receptive already. [level-member] One important point to remember on this is, as we’ve pointed out recently, you can’t believe everything you read on the internet. So be careful not to claim too much and, wherever possible, […]

Helping Your Wine Shop Clients Overcome Fear of Commitme

December 22nd, 2015

I may not be a huge fan of Wine Spectator, but I do love nearly everything Matt Kramer writes. He hits the nail on the head again with this article on our changing attitudes toward wine. Here’s what it means for your wine shop. [level-members] In a nutshell, the incredible array of choices available to […]

Wine Industry News for 12/21/

December 21st, 2015

How legalized marijuana will affect wine in an unexpected way. What coffee, wine and ramen noodles have in common. Another first for women in wine. [level-members] Women in the Wine Biz Another historic first worth crowing about if you or your customers are interested in women in the world of wine. Read the full article […]

Food & Wine Pairing: Beef Tenderlo

December 18th, 2015

Ah, what says Christmas more than a roast tenderloin? Here’s a recipe and some great wine pairing ideas. [level-members] From the Chowhound website, we have this recipe, which a pretty classic take on a pretty classic dish. Roasted Herbed Beef Tenderloin When it comes to wines, it’s tough to beat the classics. Big reds are […]

Worth Sharing: Wine Collecting for the Other 9

December 17th, 2015

You don’t have to be a 1%er to have a well-stocked wine cellar – and to enjoy drinking wines as they mature. Here are some thoughts from Punch on the subject. [level-members] The underlying theme here is, of course, value. That, and the difference between new world and old world winemaking styles, will skew your affordable […]