Like it or not, people pay attention to lists like Wine Spectator’s Top 100 Wines of 2015. (On the plus side, you can work that aspect of human nature to your advantage if you write your social media content right …) So, let’s take a look – and offer an alternative. [level-members]
First, The List: Wine Spectator Top 100 Wines of 1015.
Each entry is clickable to expand for the Spectator’s condensed tasting notes.
As an alternative, we have a list from earlier in the year, The World’s Best Wines for 2015.
This list is made up of the winners of the Decanter World Wine Awards. The list is shorter – just 35 wines – and does not include convenient tasting notes.
We couldn’t get the form to spit back just the winners of 2015, so you may want to cross reference against the winner’s list as it appeared in a Huffington Post article. (which has the added benefit of a short video on “wines that taste expensive, but aren’t.”)
We try to steer clear of lists, despite their popularity. You may be inclined to do the same, but the better bet is to discuss them with your customers, offer your opinions on their shortcomings, and emphasize that wine is not a one-size-fits-all kind of pursuit. Even if money is no object, the wines on the top of these lists may not be to your liking. (But if you want to find out first hand, money better not be an object!)