The Grapevine

Wine Shop Marketing: Conversation Starters

March 23rd, 2016

Two weeks ago we talked about wine shop marketing as a conversation. Here’s a potential conversation starter, particularly for customers who are just beginning to get more serious about their passion for wine. [level-members]

Terroir is one of those subjects that’s nearly unique to the wine world. Most agree that it is important, few can define why. That ambiguity, mystery and hint of controversy make for an intriguing conversation starter. Here are some questions to ask and few resources for answering them.

What is terroir?

Is terroir important?

How does climate factor in?

Note that there’s plenty of overlap in the articles linked to above. All provide the basis for crafting your own conversation about terroir with your shop customers and digital fans across the web, social media channels and email.