The Grapevine

Hitting the High End, From Napa to Burgundy

May 5th, 2016

We’re going high end this week, with interesting things to read about high-end California Cabernet and Burgundy, where everything is high-end. [level-members]

The cult of Cabernet: The paradox of Napa’s most expensive wines
First, from the San Francisco Chronicle, we have The cult of Cabernet: The paradox of Napa’s most expensive wines. (Registration may be required to view the full article.)

 The Drouhins of Burgundy
Next, we step over the pond to Burgundy to learn more about the Drouhin family from the Wall Street Journal. They are a family with a long history of winemaking who seem not to rely only on the past. You can read the full article here.

Clearly, not all of your clientele – or even very many of your customers – will be interested in or able to afford these wines. What’s interesting about these posts taken together is the breadth of styles available at just about any price point.

 And that’s worth noting to your customers. There’s no reason to give up on wines at any (reasonable) price point; in all but the cheapest categories, you can find a wine that suits your tastes, the meal you’re preparing, and your pocketbook. (Though for most of us, Burgundies and California Cult Cabernets are off the table.)