From avoiding fakes to recycling wine corks, there’s plenty of interesting wine info to share with your shop fans and followers this week. [level-members] First, we have 10 household problems you can solve with wine corks, by way of CNet. Sure beats throwing them away. Mulch is one I’ve never seen before. The home-made candle […]
Archive for June, 2016
Worth Sharing with Your Wine Shop Custome
June 16th, 2016Marketing Wine for Weddin
June 15th, 2016Put wedding in front of any word, and whatever you’re talking about immediately triples in price. [level-members] As tempted as you might be to jack up your prices, the real opportunity is in selling wine to brides- and grooms-to-be who may be on a budget and throwing a DIY kind of wedding. (They’ll have a […]
Wine Shop Business: Focus on Cash Flow and Expens
June 14th, 2016There are many factors that contribute to a small retail business’ success. The factor that most frequently leads to failure is poor cash flow management. [level-members] For starters, you have to have a cash flow in the first place. That means identifying and concentrating on the activities that bring in revenue. So, join the local Chamber […]
Wine Industry News – 6/13/
June 13th, 2016Compliance, pot and climate change in the wine world. [level-members] Caymus Compliance Case The case, centered on whether Caymus has exceeded its wine production limits, is close to wrapping up. And the defendant says the case is about more than just his operation. As always, competing interests have their own versions of the story, and […]
Food & Wine Pairing: Musse
June 10th, 2016How about some mussels and white wine? [level-members] Here’s a simple, delicious take on Mussels in White Wine from Ina Garten. The recipe article itself suggests Sauvignon Blanc as a pairing, which is a natural – and excellent – choice. You might also consider suggesting a crisp Pinot Grigio, a Chablis or French-style Chardonnay, an […]
The Anti-Corkscrew, Germans Out-Wine Italy, and More Wine Stories Worth Shari
June 9th, 2016We all know you can open a bottle of wine with your shoe, but what happens when you’ve pushed the cork into the bottle? Could it really be true that beer-swilling Germany drinks more wine than Italy? And the story of a California classic. [level-members] Get the Cork Out Here’s a neat trick of limited value: […]
Take a Page Out of Amazon’s Wine Marketing Playbo
June 8th, 2016Small retailers can’t always copy what the big boys are doing – we frequently lack the resources or the data to make it work – but depending on your state’s regulations, you may be able to pull a very effective page out of Amazon’s playbook. [level-members] In their email marketing, Amazon includes information about shopping for […]
Retail Blogs Worth Readi
June 7th, 2016Not everything in general retail publications applies to wine retail, but the best of them include valuable information for retailers of any stripe, including wine shops. [level-members] One of those is Kizer & Bender’s Retail Adventures. Among recent posts on their site are: How to Attract a Younger, Mobile-Savvy Audience (er, Millennials) to Your Shop […]
Wine Industry News for 6/6/
June 6th, 2016(Grape) growing pains in Spain. Yes, we can. (Sell wine in a can.) Enough with the parentheses: manga comics on food and wine pairing, the next rosé, more on the master of fake wines, and less from the folks championing less. [level-members] Issues in Spain According to the New York Times, Spain’s industrialization of its […]
Food & Wine Pairing: Chinese Fo
June 3rd, 2016Maybe you’re still recovering from the big blowout holiday weekend. Maybe you’re wiped out from trying to squeeze five days of work into a four-day week. Whatever the reason, you just might be ordering in tonight. [level-members] And if it’s Chinese food you’re ordering, you might be tempted to give up your wine and just […]