Archive for September, 2016

Food & Wine Pairing: Grilled Pizza as Pairing Experime

September 16th, 2016

Grilled pizza is a summer time treat in our house, but it’s a rare one because of the work involved. It doesn’t have to be labor intensive, but from the home-made sourdough pizza dough to the 6 or 8 different topping combinations – for 4 people! – it’s an all-day affair. [level-members] The homemade dough […]

The Coolest Way to Open a Wine Bott

September 15th, 2016

No seriously, is this not the coolest way to open a wine bottle – ever? Or, should I say .. the hottest way to open the a bottle of wine? [level-members] [/level-members]

Something For Nothing: How Giving Can Be Great Wine Shop Marketi

September 14th, 2016

You know what people love? They love when someone does something nice and unexpected for them. You should do that for your customers. [level-members] Of course you’re already doing that as part of your regular, everyday, fantastic customer service. But you’re doing that as part of a transaction. So people expect you to be nice […]

Alternatives to Your Own Ecommerce Wine Sh

September 13th, 2016

There’s a reason Grapeseed Marketing doesn’t offer ecommerce in our digital marketing and website packages and unless you’re willing to essentially create an entirely new business, ecommerce is probably not for you. [level-members] The main reason we don’t offer ecommerce options is because you don’t have the marketing muscle to pull it off. How well […]

Wine Industry News for September 12, 20

September 12th, 2016

Some days, being a lab rat sounds pretty good. Sure beats drinking flavored whiskey. Also, Pennsylvania is a new frontier, of sorts. [level-members] Flavored Whiskies Propel Top Spirits Growth According to Friday’s Shanken News Daily, “leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and […]

Food and Wine Pairings: Champag

September 9th, 2016

This week’s food and wine pairing advice features, Champagne because, well, why not?! [level-members] And for guidance we turn to Hawk Wakawaka because a picture is worth a thousand words. The illustrated guide to pairing champagne includes buttery shellfish – a no-brainer – and big buttery cheeses, which are a classic and unbeatable pairing, but […]

Wine Stories Worth Sharing – September 8, 20

September 8th, 2016

Is there anything you don’t know about wine. We bet there is and we have a list to prove it. How about technology and wine? No list, but still a couple of stories worth sharing with your wine-loving audience. [level-members] You’re a wine industry pro; there couldn’t possibly be 20 things you don’t know about […]

Different Does Not Mean Weird – Wine Shop Marketi

September 7th, 2016

Forget “better.” You can’t be a better wine shop. You can be different in a way that makes you better for some portion of the wine-buying public. And that’s the key to success. (Different for different’s sake: that comes off as just plain weird.) [level-members] One way to carve a niche is to stock and […]

Do Wine Retailers Like Wine in Can

September 6th, 2016

Wine and Vine’s article about trends in wine retail and what retailers like is aimed at wine producers, but it’s worth a read for those of us in retail, too. [level-members] Yes, wine in cans is hot. And labels absolutely affect consumer perception of wines. (As one supermarket executive put it, “It’s still a surprise […]

Food & Wine Pairing: Not Another Summer-Weekend Cooko

September 2nd, 2016

Maybe it’s raining where you are. Or stiflingly hot. Or maybe, just maybe, you don’t need one more evening of burgers and dogs or ribs and chicken with grandma’s secret sauce. If that describes you this long holiday weekend, we’ve got just the thing for you. [level-members] From the New York Times cooking section, we […]