How long will that bottle of wine last once you’ve opened it? [level-members]
That’s a question worth answering for your wine shop customers, social media followers, and email subscribers. No doubt, you’ve done plenty of inadvertent experimentation on your own, but there are other resources that can help fill in any holes in your personal research.
Like, for example, this article from Wine Enthusiast. I’m not sure I’ve ever had a white that was any good a week later, but then perhaps I’m not drinking the right whites … It seems silly to try to save any sparkler for more than a few hours. I have had better luck with reds.
So, educate your audience and encourage them to buy a bit more than they need – it won’t go bad! [/level-members]