Archive for July, 2017

Wine Industry News – July 31, 20

July 31st, 2017

Mother Nature is still having her way in France – and in California. (Though, honestly, that hard qualifies as news anymore in either place.) A look at how China slakes its thirst for wine. Immigration policy in the US, and more. [level-members] It seems that Mother Nature isn’t quite done with wine growers in France. […]

Food & Wine Pairing – New Orleans Classi

July 28th, 2017

Summertime, and the living is easy. And hopefully, a bit slower than usual. Here are some ways to unwind, Big Easy style. [level-members] This article from Wine Enthusiast offers pairing ideas for Jambalaya, Étouffée, a crawfish boil, the classic red beans and rice, and more. We’re glad someone else agrees that spicy food doesn’t always have to […]

Wine Stories Worth Sharing – July 27, 20

July 27th, 2017

First, two articles worth sharing with your wine shop customers, depending on how you stock your shop: [level-members] Scoring Wines Based on Value and The Perils of Engineered Wine and Tomatoes Apparently, Adam and Eve got their drink on, according to this recent archeological find. I readily admit this contraption is dumb and unnecessary, but […]

Listening Skills in Wine Shop Marketing, Red

July 26th, 2017

Here’s a classic from the archives, a post that was well received and proved helpful to a number of people. I hope you enjoy revisiting the ideas. Last week, we talked about the idea that a “set it and forget it” mindset in marketing your wine shop is a recipe for failure and how coming […]

Deceptive Practices in Retail Wine Sho

July 25th, 2017

Watch your shelf talkers and other signage. Be careful that laziness can’t be interpreted as deceptiveness – and for heaven’s sake, Don’t Be Deceptive! [level-members] We just came across an article from a bit more than a year ago about findings in Connecticut of widespread misleading wine store signage. I have no doubt that there […]

Wine Industry News for July 24, 20

July 24th, 2017

Beaujolais can’t catch a break – except for the fabulousness that is Cru. American whiskey fans may be crying in their booze before too long. Mining the past to save the future of wine. And an introduction to sustainable wines. [level-members] As if hail (again!) isn’t enough, Beaujolais get a tornado, too? Well, a “mini-tornado,” anyway. […]

Food & Wine Pairing – Beating the Summer He

July 21st, 2017

With the mercury through the roof in many parts of the country, it’s time to take a look at food and wine pairings to beat the heat. Here are two options, one for white and one for red. [level-members] White is of course the more traditional choice and, I must admit, easier to pair with […]

Wine Stories Worth Sharing – July 20, 20

July 20th, 2017

A different kind of wine-rating scale, purpose-built for Champagne. Rebottling Champagne – with an “eww” factor. Lip balms, fake wines, and everything you wanted to know about making wine. [level-members] Let’s start with everything you want to know. In this case, it’s the Unified Wine and Grape Symposium that can teach you all you’ve been itching […]

Photography Tips for Wine Shop Marketi

July 19th, 2017

When it comes to using social media, email, and even your website for marketing, nothing says, “ignore me” quite the way cheesy stock photography does. Fortunately, you have options. [level-members] One option is to to take the time to seek out better images. You can do this either by paying a lot more for higher […]

What Does Netflix Have to do with Your Wine Sho

July 18th, 2017

It might not seem that the video giant that’s upending the world of TV and movies would have much to do with your wine shop, but it does. [level-members] Before we get into the how and why, let me just say that if yours is the kind of shop that has Yellow Tail displayed front […]