Today we’re going to let someone else do the talking for us. Not because I’m feeling lazy (well, maybe a little.), but because we couldn’t have said it any better ourselves. [level-members]
The bottom line is this: if you don’t use data to understand what your customers are really interested in, you’re going to be playing catch up rather than being out in front of your competition in giving people what they want.
The Buyer: Paul Mabray: consumer insights and data are key to wine’s future