The Grapevine

How to Sell More Sparkling Wine for New Year’s

December 27th, 2017

Here’s one great way to sell more sparkling wine to your wine shop customers for New Year’s Eve. [level-members]

Don’t talk about selling sparkling wine; talk about things that people buying sparkling wine care about. Like whether or not flutes are finished. Or what might motivate you to pour Prosecco instead of Champagne.

Information of use to your target audience will motivate them for more powerfully than just another sales come-on. Especially if you’re not the cheapest option open to them. You have to offer them more! [/level-members]