The Grapevine

Wine Travel as Wine Shop Marketing

February 14th, 2018

The depths of winter has a lot of people planning their summer travel. Help them out by offering wine-themed travel ideas. [level-members]

Especially since this is, for many wine shops, a very slow time of year for sales. So keeping your audience interested is critical to making the most of a tough time. And the way to keep your audience interested is NOT to keep pounding them over the head with messages of, “Buy, buy, buy!” They’ll get tired of that fast, especially if you’re indiscriminate in your messages. Meaning, hammering away at the folks who are buying consistently is only going to have them tune you out – the worst possible outcome. 

So here are a few travel articles you can share with your audience and encourage them to explore the world and their wine passions at the same time. 

Twelve Bottles That Prove New Zealand Is More Than Sauvignon Blanc

The Best U.S. Wine Regions Beyond Napa Valley

The Rhone Valley – Vineyard Walks, Great Food, and Views to Die For

Wine Tourism in and Around Bordeaux