The Grapevine

Online Wine Sales Aren’t for Everyone

March 6th, 2018

Do you really wish you could bring your wine shop online and tap the untold riches of the biggest market in the world – the internet? Be careful what you wish for. [level-members]

Interesting article about online wine sales, particularly the part about accessibility. 

And, we’d say, more evidence that steering clear of online sales is the right path for most local wine shops.

It takes a significant investment – or a significant amount of time – to break through the clutter and carve out a niche in the overly competitive digital marketplace. Your local market is much less crowded, and there’s typically room for everyone to carve out their niche.