Yes, there’s an app for that! [level-members]
Following in the footsteps of other cult-favorite TV shows and movies like Downton Abbey and Fifty Shades of Grey, there is wine to go with The Walking Dead.
Even better there’s a Walking Dead AR (augmented reality) app that will bring the labels to life. You can check it out here. Whether you choose to stock the wine or not is up to you.
But creating wine pairings for cultural events is an excellent marketing idea. Got any wines you can related to basketball, or particular colleges or college mascots? Then talk ’em up for March Madness, which is in full swing this weekend.