Zinfandel has long been one of our favorite summer wines to accompany grilled meals. Some thoughts on marketing built around summer activities rather than selling wine. [level-members]
You want to sell wine, of course, but the best way to do that often isn’t to be all sales-y. It’s to paint a picture, spark an idea, and have the light bulb go off over your customer’s head. It’s always better when someone thinks your great idea is there own.
So find articles like this one, on Zinfandel, or others on the wines you love for grilling, the beach, brunch or whatever, and make those stories and the accompanying wines part of your regular social media and email messaging.
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