Archive for the ‘How-To Marketing for Wine Shops’ Category

Here are two related topics worth creating content around because your wine shop audience will appreciate the helpful advice. [level-members] Wine, as with most things, feels a little risky to anyone who feels he or she doesn’t have ALL the knowledge in the world. (As if such a state is even possible …) So ordering wine […]

Who is the sexiest man alive and what does he have to do with your wine shop? [level-members] Nothing, probably, other than the fact that everyone loves a list – even if, or precisely because, it’s impossible to get everyone to agree to a Top 10 of anything.  So it can be a powerful marketing tool […]

If you’re looking for an interesting way to market to less experienced wine consumers or even wine consumers with a bit more knowledge, encouraging them to expand their palates can be an excellent approach. {level-members] This recent article in the Star Tribune out of Minneapolis points out how an exploration of various wine regions can be a […]

You might think that offering up a “wine for beginners” course would be a waste of your time – you want established and enthusiastic wine consumers as the staple of your shop. And yet, you might find that a beginners guide is exactly what your customers are clamoring for. [level-members] Well, perhaps not clamoring. There […]

The depths of winter has a lot of people planning their summer travel. Help them out by offering wine-themed travel ideas. [level-members] Especially since this is, for many wine shops, a very slow time of year for sales. So keeping your audience interested is critical to making the most of a tough time. And the […]

Encouraging your wine shop customers with a budding interest in better wines to cut back may seem counterintuitive, but it can work to your advantage. And, of course, theirs. [level-members] If they are showing curiosity about “better” wines encourage them to perhaps forego wine one night a week in favor of having a better bottle […]

And when I say I wish I’d thought of that, I mean both as a marketing idea and for my own wedding registry. Not that the silver and china aren’t nice … [level-members] This Bon Appetit article lays out one writer’s experience doing just this. (The fact that the writer made the original request via Twitter is […]

No surprise that medal-winning wines command premium prices. Consumers like validation that they have good taste, and they’re willing to pay for it. [level-members] You can ignore this or you can choose to work with it, but if you do choose to make this a part of your strategy, please don’t resort to shelf talkers […]

Hardly anyone thinks of New Year’s resolutions as fun – too much dieting and exercise and cutting back on “bad” things that are actually a lot of fun … but if you have a little fun with wine related resolutions, you can grab people’s attention. [level-members] I have to admit, I haven’t made any wine […]