Lest you think we’re the only one recommending – and noticing – when independent wine shops do more, here’s a column from Alice Feiring’s great blog. [level-members]
Great wine shops surprise and beguile. They offer things you can’t find just anywhere. They’re engaged in what they’re selling and interested in why their customers are asking for what they’re asking for.
It’s not a commodity business to them. And it’s not an optional attitude for you, not if you want to survive in this age of online, impersonal commerce and the opening of markets to all comers.