Archive for October, 2014

Wine Pairings: Halloween Can

October 31st, 2014

How could we NOT offer some fun Halloween “food” and wine pairing suggestions from around the web? Though it should be said that we can’t vouch for any of these personally. We’re even including one that goes beyond wine to spirits (pun intended) and beer. [level-members] Here’s the comprehensive beer wine and spirits candy pairing list.  […]

What Your Wine Shop Customers Are Reading: Bon Appetit November 20

October 30th, 2014

Bon Appetit’s November issue is, of course, the Thanksgiving issue, complete with 197 recipes, rules and tips for “the best meal of the year.” Craving silky gravy, perfect potatoes, or the only pie you’ll ever need? How about “the turkey that will change your life.” Hmm … [level-members] A cranberry feature includes a Cranberry Rum […]

Wine Shop Marketing: Holiday Marketing Ide

October 29th, 2014

We hate to be a part of the always-too-early chatter about the holidays – it’s not even Halloween – but the time for planning your holiday marketing is now. Here are a few ideas. [level-members] Gift Packages I’m not calling these “gift baskets” because in some states you can’t sell, the cheese, fruit, and other goodies usually […]

Wine Shop Customer Experience – Use Online Reviews, Don’t Let Online Reviews Use Y

October 28th, 2014

To wrap up our series on creating incredible customer experience, we’ll take a look at online reviews and how you can use them to improve your customer experience, your business, and your bottom line. [level-members] Many retail business owners see red when they when they hear the word “Yelp.” And rightly so: review sites like […]

Retail Wine Industry News: Selling to Millenials, Wine Market Growing, Club W on Facebo

October 27th, 2014

This week’s news roundup includes a piece on marketing wine to Millenials, growth of the wine market overall, and Club W and it’s advertising on Facebook. [level-members] Selling Wine to Millenials If you’re selling wines to Millenials, the 20-somethings of today, it can’t hurt to have zombies in your corner. So found Chateau Diana, based […]

Pairing Great Wines with Great Fo

October 24th, 2014

Since we looked at the frequently stratospherically-priced world of tasting menus earlier this week, we thought we’d continue the trend with a look at pairing food with really great wines. [level-members] Our inspiration comes from a recent post on, How to Pair with Great Wines, where they discuss classic dinner pairings for some of […]

What Your Wine Shop Customers Are Reading: Barolo, Champagne, Wine Tasting Dinne

October 23rd, 2014

The interesting articles we’ve uncovered this week that your wine shop customers might be reading – and that might influence what they’re asking you for – include Barolo reviews, a discussion of the best glasses for Champagne, and pricing of fixed price wine dinners. And if your customers aren’t reading these things, you’ve got something […]

Wine Shop Marketing: Lessons from a Great Wine Sh

October 22nd, 2014

Vin Vino Wine in Palo Alto, CA is a well-respected shop catering to a well-educated audience. Read more about how the shop has been so successful for so long. [level-members] Their big claim to fame is their wine bar, which cycles through just about everything in the shop over time, allowing customers to taste really […]

LED Lighting – Show Some Love, Save Some Ca

October 21st, 2014

Here’s an interesting article on a shop that has done well by doing good with a new LED lighting system in their shop. [level-members] Not only does the shop save money, they’ve regained valuable retail space, improved the look of their store and saved money. The space they’ve gained is top-shelf space that had sat […]

Wine Industry News: Napa’s Quake, Wine Intelligence Report, NYS Reds, Tenn Reta

October 20th, 2014

A quick round-up of wine industry news from the past week including cost estimates for the earthquake in Napa, a report on the state and trends in the US wine market, changes in New York state vineyards, and status quo in Tennessee. [level-members] New York State Growing More Red Wines First, climate change and more […]