Archive for April, 2015

Popular Restaurant Wines vs. Popular Win

April 30th, 2015

There’s a difference between the wines we drink at home (and buy at retail) and those we drink when we’re out for dinner. Can you guess why? [level-members] I’m sure you guessed right away that the issue is price. The beloved $15 bottle you might drink at home on an off Friday night is probably […]

Using Your Wine Shop as a Marketing To

April 29th, 2015

Your wine shop itself should be a part of your marketing. Here’s how. [level-members] The way your shop looks, feels, and smells has an enormous impact on the way your business is perceived by your customers and potential customers. They will notice, even if only semi-consciously, the flaws you’ve gone blind to. And they’ll notice […]

Winning Customer Hearts by Adding Val

April 28th, 2015

If all your wine shop does is sell wine, you’re missing an opportunity to create more passionate customers. This isn’t about selling beer or corkscrews It’s about adding value. [level-members] Adding value beyond the products you sell can take on many forms. It can be the nearly unbelievable level of customer service or which Nordstrom’s […]

Washington State Wines Assess

April 27th, 2015

We jump across the pond for a UK-side view of wines from the upper left corner of the US. [level-members] On the Harpers UK website we get a look at the English market’s view of wines from Washington State. Matthew Gaughan attended Taste Washington’s 18th annual event. He notes that harvests are up with particular interest in […]

Food & Wine Pairings: Piz

April 24th, 2015

Sure, it’s easy to say that nothing goes better with pizza than cheap Italian wine – or just forget wine altogether and have a beer – but it’s a lot more fun if you get more creative. [level-members] And when it’s been a tough week and all you can manage on a Friday night is […]

Wine Bottle Punts and Other Wine Fac

April 23rd, 2015

This week, a little fun reading for your wine shop clients: what’s the deal with punts and other fun wine facts. [level-members] So, why do wine bottles have punts – those funny indentations – in the bottom? This article from VinePair offers a number of possible explanations ranging from probable to plausible to you’ve-got-to-be-kidding. The […]

Connecting Digital Marketing to Your Retail Wine Sh

April 22nd, 2015

We are huge proponents of social media, email marketing, and web content as drivers of marketing for small retailers. If you’re giving them your best effort and they still seem disconnected from your actual shop and the customers who walk through the door, read on. [level-members] This article on the Huge website does a great […]

Business Mistakes to Avoid in Your Wine Sh

April 21st, 2015

It seems silly listing just a few mistakes to avoid – there are so many … Here are a few biggies: [level-members] Sprinting Instead of Pacing Yourself Forget getting rich tomorrow. How about staying rich for the rest of your career? And don’t forget that success is rarely a straight-line affair, no matter how steep […]

Wine Industry News – 4/20/

April 20th, 2015

Earth Day is upon us, as are sustainable wines in Michigan and lots of wineries in New York State. [level-members] New York State Wineries According to the Finger Lake Times, New York State now has more than 400 wineries within its borders. Pretty remarkable considering there were only 14 wineries in the state in 1976, […]

Food & Wine Pairing: Burgers and Beer and Wine, Oh

April 17th, 2015

It’s Burger Week in Boston, so let’s talk about what we love to drink with burgers. (And don’t worry, Yankee fans and others who don’t love Boston sports teams – or the Baah-ston accent. There’s a Burger Week coming up in New York soon, too.) [level-members] We found out about Boston’s Burger Week here on […]