Archive for February, 2015

Wine Pairings for Pas

February 27th, 2015

Since the new issue of Bon Appetit that just landed in our inbox is all about bread and pasta, here are some wine pairing ideas for various pasta dishes. [level-members] Personally, we’re really red wine biased – in favor of! – but there are some dishes that call out for white wines. If you’re serving […]

Content Ideas for your Wine Shop Customers: Wine Spectator 3/31/

February 26th, 2015

Anthony Bourdain is on this issue’s cover, along with 2012 Bordeaux (750+ wines rated), California Rhones, Charlie Hebdo wine labels and the state of wine lists on cruise lines. [level-members] First, the front of the book: the letters section is entirely devoted to commentary on Matt Kramer’s recent column on wine apps and how they […]

Wine Shop Marketing: Winter Doldru

February 25th, 2015

Much of the country is still slogging its way through a tougher than average winter. (And I’m interested to hear how that’s affected your business.) Here are a few ideas for marketing your way through what is, for many of us, the slowest time of the year. [level-members] First, I’m curious whether the bad whether […]

Wine Shop Business Tips: Hands-On Manageme

February 24th, 2015

Managing your shop should NOT be a reactive process. Not only should you get out in front of problems, you should be taking steps to keep problems from occurring. [level-members] One area where this is particularly important is with employees. “Good help is hard to find” is hardly an empty saying, even when jobs are […]

Banner Year for Bourbon, Not for Other Spirits and Non-Premium Win

February 23rd, 2015

2014 was a great year to be sellling bourbon, though other spirits and lower priced wines did not fare nearly as well. [level-members] According to Shanken News Daily, the biggest names in spirits, including Barcardi, Johnny Walker, Absolut, and Captain Morgan all saw a fall in sales over the course of 2014. Only Jack Daniel’s […]

Food & Wine Pairing: Seafo

February 20th, 2015

Wine is good for you. Seafood is good for you. Wine and seafood together must be some kind of super food, no? Here are a few wine & seafood pairings you can recommend to your wine shop customers. [level-members] There’s a mix of recommendations from traditional whites to lighter, brighter whites, to Champagne with all […]

Content for Your Wine Shop Customers – St. Jose

February 19th, 2015

This week’s content tidbit for you to adapt for your website, email marketing, or social media takes a look at St. Joseph, a lesser-known appellation from the northern Rhône Valley. It may be just what your slightly (but not completely) adventurous wine shop customers may be looking for.  [level-members] Given the familiarity most folks have with the […]

Partner Your Wine Shop with a Non-Prof

February 18th, 2015

Corporations don’t sponsor events and organizations because it feels good. They do it because it’s good business. Here’s what you can learn from them and use in your local wine shop. [level-members] Of course, corporate sponsors don’t always partner with non-profits. They sponsor big events like the Super Bowl or golf tournaments because those events […]

How to Run a Wine Shop Busine

February 17th, 2015

Think you’ve got all the answers on how to run your wine shop efficiently, effectively, and profitably? We bet you’re overlooking at least a few things. [level-members] We recently came across an article on the website and while it couldn’t be simpler or more basic, we’re willing to bet a bottle of your best […]

Wine Industry News: Mexico and the Midwe

February 16th, 2015

This week’s wine industry news comes from not one, but two unlikely locales: Mexico and the Midwest. [level-members] The Mother Nature Network site let’s us know that this is such a thing as Mexican wine, and it’s good. Not surprising that there is such a thing – after all, wine is produced in all 50 […]