There’s still enough mystery and intimidation built into the wine world that you can create a nice marketing initiative out of providing your customers with the information that makes them more confident wine consumers. [level-members] Broad categories you might cover could include bringing wine to parties, serving wine at home, and drinking wine in restaurants. […]
Archive for May, 2017
Wine Etiquette as Wine Shop Marketi
May 31st, 2017Retail Wine Strategy: Competing On Price is a Mista
May 30th, 2017You may think you are competing on price in your retail wine shop, but your customers know otherwise. [level-members] According to a 2014 survey by Rosen Retail, price was all the way down at #6 on consumers’ list of what drove them to shop one store over another. Service and selection topped the list, in […]
Food & Wine Pairing: Wine is Fo
May 26th, 2017Since we jumped on the whole pairing wines with grilled foods last week in advance of the semi-official beginning of grilling season, let’s take a broader look at pairing food and wine. [level-members] This makes sense because of the great range of foods we’ll find ourselves being asked to pair wine with on holiday weekends […]
Wine Stories Worth Sharing for May 25, 20
May 25th, 2017Stories for cash-rich, time-strapped wine lovers, lovers of natural wines, Nebbiolos, and a discussion of oak. [level-members] Too much cash and not enough time? You need a wine whisperer. Same wine, different bottle? “Raw” is the new “natural.” I guess Natural Wine has become too controversial. (Though this item is from last fall, so by […]
Keeping Your Wine Shop Clients Excit
May 24th, 2017We all get in ruts from time to time, not just in our wine selections, but in food and in life itself, even. Here’s some advice on helping your wine shop customers stay excited about what they’re drinking. [level-members] This is from a “New Year’s resolutions” column of Matt Kramer’s in the Wine Spectator. (He […]
Are You A Wine Exper
May 23rd, 2017As a wine shop owner, you better be a wine expert or your chances of attracting and keeping your best customers is severely limited. [level-members] We’re not saying you need the fancy designations and certifications of high-profile sommeliers, but you do need to have – and project – an air of expertise in order to attract […]
Wine Industry News for May 22, 20
May 22nd, 2017Celebrity wines, a shift in focus in New Jersey, labor shortages out west and increased competition from cannabis. [level-members] Martha Stewart has launched a wine website. She joins a growing list of celebrities with wine and spirits lines. “China leads the emergence of a new world order,” and not just in consumption and not just […]
Pairing Wine with Grilled Fo
May 19th, 2017It’s getting to be that time of year: grilling season. Here’s a look at how to pair wines with grilled foods of every stripe. [level-members] Rule number one of pairing wine with grilled foods – with ANY foods – is to drink what you like. Don’t follow “the rules,” even my rules. Make your own. Basic […]
Wine Stories Worth Sharing – May 18, 20
May 19th, 2017Wine at work and wine in your brain. [level-members] An interesting take on wine, mindset, happiness, and productivity. Wine Spectator reports that wine may lower risk of dementia, “but scientists are just beginning to understand why.” Medical News Today offers similar insights, as well as a discussion of Parkinson’s, which wine may also help fight. […]
Getting Found Online – Local Search and Your Websi
May 17th, 2017For those of you who aren’t taking advantage of our web platform, a few recommendations for getting the most out of your website and getting found by local wine shop customers. [level-members] First, you’ll want to think of your website as the hub of your marketing. Yes, social media has the potential to reach more […]