Yes, they are the youngest generation of legal drinking age and you’ve probably got very little in common with them, but that doesn’t mean you shouldn’t be doing everything you can to attract them. [level-members] This is especially true because Millennials, as a generation, seem to have what is frequently thought of as a more European […]
Archive for February, 2017
Is Your Wine Shop Courting Millennial
February 28th, 2017Wine Industry News for February 27, 20
February 27th, 2017Grocery shoppers in Arkansas will have to wait for wine, UC Davis won’t have to dump their students’ wine anymore, and it’s not just other wine businesses who are eying your vineyard properties. [level-members] Grocery Story Wine Sales Will Have to Wait in Arkansas The State House continues to debate the State Senate bill. Read […]
Food & Wine Pairing: Leg of Lamb with Garlic Sau
February 24th, 2017From Food52, we have this delicious lamb with garlic sauce. [level-members] We’ve only recently discovered this site, but we seem not to be alone: it’s come up in conversation two or three times in the past few weeks. And being a sucker for garlic, I couldn’t resist this recipe. Leg of Lamb with Garlic […]
Wine Stories Worth Sharing – February 23, 20
February 23rd, 2017Reducing the stress of dealing with a restaurant wine list. Are wine labels worthy of the term, “art?” Continued good news from the Jura, not so good news from Jay Z’s Champagne empire. Is value investing in publicly traded wine companies possible? Is value purchasing possible with California wines? [level-members] If you have customers who […]
Wine Shop Marketing – Cooking Up a Conte
February 22nd, 2017If you keep ’em friendly, contests and competitions can generate a lot of buzz for your shop and a lot of excitement amongst your marketing audience. [level-members] There are a near endless number of ways to to run contests that will help you accomplish your marketing goals. The one big idea to keep in the […]
The Labels in Your Sh
February 21st, 2017It might be time to re-evaluate the labels in your shop – even tradition-bound Bordeaux is making an effort to keep up with the times. [level-members] It’s no secret that labels have an impact on consumer behavior for products in just about every category, including wine. So it shouldn’t be a surprise that savvy marketers working […]
Wine Industry News for February 20, 20
February 20th, 2017The future of wine packaging, stocking (one of) the world’s biggest wine shops, the kings of per capita consumption, and wine news from Sicily and Texas. [level-members] Do You Have That in a Can? The Wine Curmudgeon walks us through the future of wine packaging. Guess Who Drinks the Most Wine? Per capita, that is. […]
Food & Wine Pairing: Bucatini all’Amatricia
February 17th, 2017This week, we look to Italy for both legs of our food and wine pairing. [level-members] Pasta “all’Amatriciana” is hardly an unknown dish but not one as common as many you’ll see on Italian restaurant menus and is certainly not a common go-to. This Bucatini all’Amatriciana recipe from Food52 is fairly standard, fairly simple, and fairly […]
Wine Stories Worth Sharing – February 16, 20
February 16th, 2017This week we dig through some older materials that didn’t make it to the top of the pile even though they deserved to. Your wine shop customers will definitely get a kick out of these stories about stamps, corks, predators, and more; you may, too. [level-members] Starting with the stamp: I haven’t seen this in […]
What Do You Wish Your Wine Shop Customers Kne
February 15th, 2017We all know that it’s easier to help customers who have a basic working knowledge of wine. What are the basics you consider essential? And what are you doing about making sure your customers know them? [level-members] Here are five points worth sharing with your wine shop customers. Build a Framework Think about the wines […]