The Grapevine

What Do You Wish Your Wine Shop Customers Knew?

February 15th, 2017

We all know that it’s easier to help customers who have a basic working knowledge of wine. What are the basics you consider essential? And what are you doing about making sure your customers know them? [level-members]

Here are five points worth sharing with your wine shop customers.

Build a Framework
Think about the wines you love – take notes even – and evaluate the wine you’re drinking against those wines. This is easier than trying to judge a wine based on how well it typifies its varietal or region for most beginners.

Money Matters
There is so little truly bad wine being produced these days that we, as shop owners, should be able to find decent wines in any reasonable price range. More money means more interesting, not necessarily “better.” Encourage your customers to be frank about what they want to spend.

Not All Wines Begin with ‘C’
There’s more to the wine world than Cabernet and Chardonnay. Help them explore from Albariño to Zinfandel.

Room Temperature Doesn’t Mean 72º
Even red wine should be cooler than this.

Chilled Doesn’t Mean Frozen
Try a little warmer for your whites.