Archive for January, 2015

Food & Wine Pairing: Nero d’Avola & Beef Rago

January 30th, 2015

We’re sticking with the theme we started yesterday and offer up a delicious pairing from the New York Times. [level-members] A nice dish to pair with a fine Italian wine, and a great meal for a mid-winter’s eve. Sicilian Beef Ragout [/level-members]

Nero d’Avola in the New York Tim

January 29th, 2015

If you’re looking for a different grape to turn your wine shop customers on to, you could do worse than Nero d’Avola. [level-members] And the New York Times isn’t a bad source to site for some authority. Then again, their idea of affordable isn’t always in agreement with ours. Click through to read more. [/level-members]

How to Increase Wine Shop Profi

January 28th, 2015

For most of us, there are only two ways to increase our business:   – get more customers  – get existing customers to buy more In the coming weeks we’ll devote our Wednesday marketing tips to  about how to increase business on both these fronts since success means the kinds of increase in profitability that […]

Wine Shop Business Tips: Wine Tastings Done Rig

January 27th, 2015

The email advertisement below is a great example of doing wine tastings right. The temptation may be to open a few bottles of whatever you’re trying to move most on Friday and Saturday afternoons, but you can do much better than that. [level-members] As the ad shows, this isn’t really about in-shop tastings for folks […]

More on Appealing to New Wine Drinkers, Amazon’s Still Comi

January 26th, 2015

It’s not as if anyone expects Amazon to go away, but recent emails point to them upping their game. Also, wine producers are courting younger consumers who are new to wine with sweeter red blends. [level-members] As the partial screen grab from my inbox shows, Amazon isn’t just touting price now, they’re beginning to tell […]

Pairing White Wines in Wint

January 23rd, 2015

Winter whites. Not pants – this isn’t a fashion blog. White wines for winter. Here’s to brightening the long gray days between the end of the holiday season and … forsythia’s first bloom? [level-members] The Wine Enthusiast website invites you to “forget the rules” and break open some whites to brighten even the harshest winter […]

Assessing National Character: Beer Countries vs. Wine Countri

January 22nd, 2015

What does our choice in adult beverages say about us as a country? Maybe not what you think. Here’s a mostly unscientific look at the question. [level-members] Clive Irving in The Daily Beast opines about the choices he finds in airports and elsewhere around the globe. Some of his findings are predictable – they drink […]

Email Marketing for Your Wine Shop in 20

January 21st, 2015

There’s no time like the present to improve your marketing for 2015, especially in January and February when things might be a bit slower in the shop. [level-members] First, if you’ve given up on email marketing, un-give up on it. It’s not as sexy as social media, but it still works. (And it works symbioticallly […]

Wine Store Management: Using Video for Operations & Traini

January 20th, 2015

Why write a training and operations manual for your wine shop when you can just as easily film it? [level-members] Yes, some things should certainly be spelled out in the kind of detail that only a written document can do. But things like how to stock shelves, how to store inventory, even how to lock up […]

Food & Wine Pairings: Oyste

January 16th, 2015

Hawk Wakawaka’s “Pairings Pictured” series is pretty irrestistible. Here’s one for oysters. [level-members] Click through for the full image on the Serious Eats site. [/level-members]