Archive for August, 2014

Wine Shop Marketing: Appealing to the Wine Enthusia

August 20th, 2014

As we’ve been diving deeper into the Constellation Brands Project Genome research data, we identified the two market segments that account for nearly half of all wine purchases: the Enthusiast and the Image Seeker. Today, we’ll look at the Enthusiast. [level-members] The Enthusiast accounts for a quarter of the wine sold in the US. They […]

What Kind of Insurance Does My Wine Shop Nee

August 19th, 2014

What Kind of Insurance Does My Wine Shop Need? You’re yawning already. But insurance is important, and we’re willing to bet you’re under-insured in some areas and uncovered in others. [level-members] We’ll start with a quick overview and dive into each type of insurance in a bit more detail in the upcoming weeks. First, a […]

Not So Fast: Not All Corners of Whiskey World are Red H

August 18th, 2014

In direct contrast to our report last week, not all corners of the whiskey world are tearing it up. [level-members] Bonhams, New York has suspended its whiskey auction business indefinitely, according to a report from Shanken News Daily. As hot as the market sector is, it seems there’s not enough demand for the auction house’s […]

Who Is Your Ideal Wine Shop Custome

August 13th, 2014

Diving a little deeper into the Constellation Brands Project Genome data that we touched on a few weeks ago, let’s take a look at the kinds of wine buyers you might want to seek out with your marketing. [level-members] As you can see from the chart below, Enthusiasts and Image Seekers are not the two […]

Wine Shop Business Tips: Bean Counters vs. Bean Growe

August 12th, 2014

It’s often been said that there are two kinds of small business owners: those focused on accounting – the bean counters – and those focused on sales and marketing – the bean growers. (This probably applies to big businesses, too.) [level-members] The bean counters focus on keeping their costs to a bare minimum. No waste, maximum efficiency, and […]

Whiskey and Bourbon Continue Their Ri

August 11th, 2014

Are whiskey’s sour days over? So says a headline from The Financialist. [level-members] As whiskey appeals to a younger audience and sheds its reputation as your grandfather’s drink, whiskey and bourbon are following in the footsteps of vodka. (Spirits consumption overall is up considerably over the past decade.) The article focuses on the investment potential […]