This week’s news includes growth of the US wine market, growth of the adult beverage industry in Ohio, and how the wine industry is adapting to climate change. [level-members] US Wine Market Growth About 40% of adults in the US drink wine on a regular basis. Over the next 10 years, that number is set […]
Archive for November, 2015
Growth in the US Wine Industry, Growth in Ohio, What if Bordeaux Wasn’t Bordeaux Anymor
November 30th, 2015Wine Shop Marketing: Sell What They’re Buyi
November 25th, 2015No, you don’t have to sell the mass-market brands that have razor-thin margins at best, but you can’t ignore what “the people” want. [level-members] I was reminded of this earlier this week as I reread a Wine Spectator online column about their recent consumer survey. The article title says plenty: What Do American Wine Consumers Want? […]
Wine Shop Business: Who Are the People in Your Neighborhoo
November 24th, 2015Can knowing your wine shop’s neighbors be good for business? [level-members] If you didn’t catch the Sesame Street reference in our title, check this out. It’s one of many clips for the song. Beyond nostalgia for those of us of a certain age, the question – who are the people in your neighborhood? – is one […]
Wine Industry News 11/23/15: More on Millennials, Wine on Film, and Auction World Dirty Laund
November 23rd, 2015We revisit how Millennials are taking to wine, take a look at what’s happening in the wine auction world, and hear about a new wine-themed movie. [level-members] Last week, we read about how the Millennial generation’s attitudes affect their take on wine and the wine world. This week, we look a little more deeply and get […]
The Obligatory Thanksgiving Pairing Po
November 20th, 2015As sure as the food magazines will have turkeys on their covers, we’ll have to write about what to pour alongside those birds. Here are some ideas that while perhaps not groundbreaking, aren’t just the usual suspects, either. [level-members] First, our rule of thumb isn’t to worry about red vs. white, but to concentrate on […]
What They’re Reading: Wine Geology and Oak vs. O
November 19th, 2015Some interesting things to be found online for sharing with your wine shop customers this week. [level-members] First from Gargantuan Wine we have a call for someone to write a book about the geology of wine. Since that book doesn’t exist, the other has gathered some interesting tidbits from more general geology references that will […]
How to Crowdsource Your Wine Shop Marketi
November 18th, 2015What’s better than doing great marketing for your wine shop? Having someone else do it for you. [level-members] Well, not exactly, but you can create some great marketing by relying on your existing customers. For example, Bally, which makes high-end shoes and accessories, is taking advantage of their customers’ love of photographing their shoes. They’ve […]
Wine Shop Business Tips: Learn from Your Mistak
November 17th, 2015You won’t be perfect. You’ll over-order a wine you’re sure will sell fast and watch it gather dust. You’ll have a slower month than you expect. But you can find a silver lining in clouds like these, and minimize their damage. [level-members] The secret is to think long term. And that requires basing your long-term […]
Wine World News – Millennials, Networking, and Comi
November 16th, 2015How Millennialls are changing wine, the biggest wine industry networking event, and wine-inspired comics. [level-members] The millennial generation’s craving for authenticity has a downside. (Beyond their insufferableness to members of certain other generations …) And that’s that they are gullible to a well-crafted story. Meaning, “Many Millennials are interested more in the narrative of the […]
Food & Wine Pairing: Pairings for Pumpk
November 13th, 2015We love these illustrated pairing guides and have featured them in the past. Here’s one appropriate for the season: pairings for pumpkin. [level-members] Click the image for the full article at Serious Eats. [/level-members]